Zobrazeno 1 - 10
of 33
pro vyhledávání: '"Anat Keinan"'
Publikováno v:
Journal of Diversity in Higher Education. 15:493-504
Prior research has established that status threat leads consumers to display status-related products such as luxury brands. While compensatory consumption within the domain of the status threat (e.g., products associated with financial and profession
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e60131e9dee3f6467dd4e93a5a4af89c
Luxury and environmental responsibility is a fascinating domain to study for several reasons: first, luxury and sustainability are often perceived as incompatible and contradictory. Second, the luxury sector represents an influential and growing indu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d2678b3e6aa8579fa300d028fef07b5a
https://doi.org/10.4337/9781786436351.00031
https://doi.org/10.4337/9781786436351.00031
The present research proposes that luxury consumption can be a double-edged sword: while luxury consumption yields status benefits, it can also make consumers feel inauthentic, producing what we call the impostor syndrome from luxury consumption. As
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6d3debade22f11075de094696a67a628
Publikováno v:
Journal of Consumer Research. 44:118-138
While research on conspicuous consumption has typically analyzed how people spend money on products that signal status, this article investigates conspicuous consumption in relation to time. The authors argue that a busy and overworked lifestyle, rat
Publikováno v:
Journal of the Association for Consumer Research. 1:479-496
Spending money on hedonic luxuries often seems wasteful, irrational, and even immoral. We propose that adding a small utilitarian feature to a luxury product can serve as a functional alibi...
Publikováno v:
Current opinion in psychology. 26
Research on symbolic consumption and status signaling has primarily examined how consumers spend money on possessions that display their identity and status. We review research suggesting that the way in which consumers spend their time can also serv
Following its re-emergence from bankruptcy protection in 2014, the marketing team at Kodak has been charged with tripling brand value with consumers, with little marketing budget. The case focuses on the strategies used by senior Kodak marketers Stev
Publikováno v:
Journal of Marketing Research. 51:647-656
The authors explore the effects of having a large dominant competitor and show conditions under which focusing on a competitive threat, rather than hiding it, can actually help a brand. Through lab and field studies, the authors demonstrate that high
The case traces the birth of Shang Xia, a joint venture between the Herm s Group and Chinese designer Jiang Qiong Er. Launched in 2009 in Shanghai, the new brand's core mission is to revive and promote China's 5,000-year-old cultural heritage and lev