Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Ananda Hasanuddin"'
Publikováno v:
Aktiva, Vol 2, Iss 1, Pp 80-91 (2024)
Purpose: This research aims to understand how e-endorsements, which involve popular individuals or entities in product promotions, can increase consumer purchasing interest, build positive perceptions of products, and encourage purchase intentions. M
Externí odkaz:
https://doaj.org/article/7e9ca31a8e7a46b78d5d16e7b510510a