What makes fashion consumers “click”? Generation of eWoM engagement in social media

Autor: Ananda, Artha Sejati, Hernández-García, Ángel, Acquila-Natale, Emiliano, Lamberti, Lucio

Publikováno v: Asia Pacific Journal of Marketing and Logistics, 2019, Vol. 31, Issue 2, pp. 398-418.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/APJML-03-2018-0115

Perceived Consumer Values of Green Packaging as Antecedents of Attitude Toward Fashion Brand.

Autor: GOSAL, Geraldi Alvin, JAURY, Christine, JASON, Stephanus, ANANDA, Artha Sejati

Publikováno v: Quality - Access to Success; Mar2024, Vol. 25 Issue 199, p291-298, 8p

The Intention to Buy Europe Fashion Products Through E-Commerce.

Autor: Devina, Celine, Yudistira, Tantyo, Ananda, Artha Sejati

Publikováno v: Proceedings of the International Conference on Industrial Engineering & Operations Management; 3/7/2022, p3466-3475, 10p

Nexus Between Consumer's Motivations and Online Purchase Intentions of Fashion Products: A Perspective of Social Media Marketing.

Autor: Feng Yu, Qian Wenhao, Zhou Jinghong, Ananda, Artha Sejati, Saqib, Shahnawaz, Mustafa, Sohaib

Publikováno v: Frontiers in Psychology; 6/22/2022, Vol. 13, p1-13, 13p

Social media marketing in Italian luxury fashion

Autor: Ananda, Artha Sejati, Hernández García, Ángel, Lamberti, Lucio

Publikováno v: Proccedings of the 5th Annual International Workshop on Luxury Retail, Operations and Supply Chain Management | 5th Annual International Workshop on Luxury Retail, Operations and Supply Chain Management | 25-27 May, 2015 | Milán (Italia)
Archivo Digital UPM
Universidad Politécnica de Madrid

Industries nowadays have been comfortable with the incorporation of social media to their marketing strategy. Italy has been known as a major center of the European fashion industry, a sector that is also following the social media marketing trends.

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::fbba01e9e9a47f388d4a1ff4a32009d7
https://oa.upm.es/41536/