Retailer Marketing Communications in the Digital Age::Getting the Right Message to the Right Shopper at the Right Time

Autor: Henry Ho, Nancy Puccinelli, Michael Tsiros, Anand V. Bodapati, Daniel Villanova, Rajneesh Suri, Cheryl Hatfield, Ronald C. Goodstein, Renee Brandon, Tarun Kushwaha

Publikováno v: Villanova, D, Bodapati, A V, Puccinelli, N, Tsiros, M, Goodstein, R, Kushwaha, T, Suri, R, Ho, H, Brandon, R & Hatfield, C 2021, ' Retailer Marketing Communications in the Digital Age: Getting the Right Message to the Right Shopper at the Right Time ', Journal of Retailing, vol. 97, no. 1, pp. 116-132 . https://doi.org/10.1016/j.jretai.2021.02.001

The evolving retail landscape in the digital age has resulted in opportunities and novel capabilities for retailers. This paper identifies four key challenges facing retailers based on insights from practitioners and academics using the customer jour

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::680f4ad44278e659f9e4e15424eceb2e
https://purehost.bath.ac.uk/ws/files/218495155/PuccinelliJR2021.pdf

Are Young Adults More Narcissistic Than Older Adults?

Autor: Alexandra Polyakova, Aimee Drolet, Anand V. Bodapati, Cassandra Davis

Publikováno v: The Aging Consumer ISBN: 9780429343780

We address the question of whether young adults are generally more narcissistic than older adults. Older generations often characterize younger generations as relatively egoistic versus altruistic. For example, the Depression-era generation labeled i

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::9ab16ed8f87752bd7315aedb29541111
https://doi.org/10.4324/9780429343780-19

Reward-scrounging in customer referral programs

Autor: Jan U. Becker, Anand V. Bodapati, Christian Barrot, Jannik Meyners

Publikováno v: International Journal of Research in Marketing. 34:382-398

Rewarding existing customers for the recruitment of new ones has become an increasingly popular acquisition tool for companies. However, when a company rewards the recruitment of a new customer, managers are unaware of whether the rewarded referral w

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d71b38dc97bec6ac4e492be17274f7fa
https://doi.org/10.1016/j.ijresmar.2016.11.005

Incorporating Experience Quality Data into CRM Models: The Impact of Gambler Outcomes on Casino Return Times

Autor: Anand V. Bodapati, Wayne Taylor

Publikováno v: SSRN Electronic Journal.

Enabled by modern interaction-logging technologies, managers increasingly have access to data on quality levels in customer interactions. We consider the direct marketing targeting problem in situations where 1) the customer's experience quality leve

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::6478621b72c8344eaa965ad6a57904a9
https://doi.org/10.2139/ssrn.3455460

Determining Influential Users in Internet Social Networks

Autor: Michael Trusov, Randolph E. Bucklin, Anand V. Bodapati

Publikováno v: Journal of Marketing Research. 47:643-658

The success of Internet social networking sites depends on the number and activity levels of their user members. Although users typically have numerous connections to other site members (i.e., “friends”), only a fraction of those so-called friend

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::30045efa80cc31b48e38ed2f9abccb73
https://doi.org/10.1509/jmkr.47.4.643