Zobrazeno 1 - 10
of 65
pro vyhledávání: '"Ana Tkalac Verčič"'
Publikováno v:
Medijske Studije, Vol 4, Iss 7, Pp 111-124 (2013)
Although there is research focusing on skills, knowledge and personal attributes of communication professionals, there is no definitive research that brings these elements together in a European study. The article examines: (1) how socio-economic iss
Externí odkaz:
https://doaj.org/article/05e3c11b892540eba761ea6cc14d1c95
Autor:
Ana Tkalac Verčič, Đurđica Vučković
Publikováno v:
Tržište, Vol 22, Iss 1, Pp 43-55 (2010)
A notion, according to which editorials have a bigger communication influence than advertisements, is very common and quite popular in public relations. The said notion is so prevalent (among both public relations and marketing communications experts
Externí odkaz:
https://doaj.org/article/93fb4a83885646aea25c13098f98a214
Publikováno v:
Tržište, Vol 19, Iss 2, Pp 201-211 (2007)
In spite of the fact that researching the effect of color in advertising and marketing communications in general is of great importance, the scope of research in this area is surprisingly limited. The primary goal of this paper was to offer some init
Externí odkaz:
https://doaj.org/article/d937ce559c4a466ab6692c3090de8c05
Publikováno v:
Baltic Journal of Management. 18:19-33
Purpose – In order to become an employer of choice, organizations use different employer branding initiatives. Internal communication is perceived as one of the elements crucial for favourable internal evaluation of an employer brand. The paper exp
Autor:
Ana Tkalac Verčič, Anja Špoljarić
Publikováno v:
Journal of Contingencies and Crisis Management.
This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize, perform, and measure it. Internal communication is the management of communication between an organiz
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8675a04ba3bd0b3600734b6a50ac634c
https://doi.org/10.4324/9781003200109
https://doi.org/10.4324/9781003200109
Publikováno v:
Corporate Communications: An International Journal, 2016, Vol. 21, Issue 2, pp. 160-176.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/CCIJ-01-2015-0003