Zobrazeno 1 - 10
of 28
pro vyhledávání: '"Ana Paula Graciola"'
Autor:
Luciene Eberle, Cleber Lemes Bausch, Gabriel Sperandio Milan, Ana Paula Graciola, Suélen Bebber
Publikováno v:
Revista Gestão e Desenvolvimento, Vol 18, Iss 3, Pp 3-25 (2021)
In a short time, the COVID-19 pandemic transformed people’s behavior, undermining firms and businesses and changing the global economy. In this context, the study aimed to understand the impacts the COVID-19 pandemic caused on consumer behavior. Th
Externí odkaz:
https://doaj.org/article/bdc0d43723fa49f99ec0a5abdc667b42
Publikováno v:
Revista Eletrônica de Ciência Administrativa, Vol 17, Iss 2, Pp 261-281 (2018)
The apartment’s image composes a complex and multidimensional construct, based on the buyers’ perceptions, concerning symbolic and utilitarian meanings. This research seeks to verify how the product image is configured, an apartment, is set from
Externí odkaz:
https://doaj.org/article/e8bd249320c64d3aaca8d9b7690966f9
Publikováno v:
Revista Gestão Universitária na América Latina, Vol 11, Iss 3, Pp 235-255 (2018)
In service education firms, student commitment with the brand of the university is a differentiator from the competitors. This paper aimed to verify the impact of affective, calculative and normative commitment on customer satisfaction, advocacy inte
Externí odkaz:
https://doaj.org/article/20626016da2447358037b374bc042817
Publikováno v:
Contextus, Vol 16, Iss 1 (2018)
A geração Y é representada por adolescentes e jovens adultos nascidos entre 1980 e 2000. É uma geração de consumidores com grande poder econômico, com capacidade estimada de compra anual de 200 bilhões de dólares. Nesse cenário, o objetivo
Externí odkaz:
https://doaj.org/article/98578bf687474740977ca0cac9ce3e25
Autor:
Ana Paula Graciola, Suélen Bebber, Fernanda Pauletto D'Arrigo, Ana Cristina Fachinelli, Gabriel Sperandio Milan, Deonir de Toni
Publikováno v:
Perspectivas em Ciência da Informação, Vol 21, Iss 1, Pp 66-83
RESUMO O ambiente de trabalho pode contribuir para o desempenho e produtividade dos trabalhadores bem como para a troca de informações entre colegas de trabalho que, ao interagirem, promovem a criação de conhecimento. O objetivo do presente estud
Externí odkaz:
https://doaj.org/article/904e6b313fb0441fbe63365e491d3fd1
Publikováno v:
British Food Journal. 125:2333-2349
PurposeThis paper aims to investigate the effect of product price image (PPI) on perceived value (PV) and repurchase intention (RI) of Brazilian customers' craft beer. Moreover, this research also verifies the moderating effect of customer experience
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9ed2c8a86b19f65ab197388cc6abfd3f
https://doi.org/10.1108/bfj-05-2022-0456
https://doi.org/10.1108/bfj-05-2022-0456
Autor:
Luciene Eberle, Gabriel Sperandio Milan, Ana Paula Graciola, Miriam Borchardt, Giancarlo Medeiros Pereira
Publikováno v:
Management of Environmental Quality: An International Journal.
PurposeThe present research had the objectives of proposing, testing and validating a theoretical model that includes ecological awareness, healthy consumption, consumer attitude and price awareness as determinants of the purchase intention of organi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::edbe99229dc1541b41a8b0f144c990b0
https://doi.org/10.1108/meq-10-2022-0277
https://doi.org/10.1108/meq-10-2022-0277
Autor:
Gabriel Sperandio Milan, Cleber Lemes Bausch, Luciene Eberle, Ana Paula Graciola, Suélen Bebber
Publikováno v:
Revista Gestão e Desenvolvimento, Vol 18, Iss 3, Pp 3-25 (2021)
In a short time, the COVID-19 pandemic transformed people’s behavior, undermining firms and businesses and changing the global economy. In this context, the study aimed to understand the impacts the COVID-19 pandemic caused on consumer behavior. Th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::deaf2aa06aac7ab6a06681d1ecddc323
https://doi.org/10.25112/rgd.v18i3.2846
https://doi.org/10.25112/rgd.v18i3.2846
Autor:
Luciene Eberle, Fernanda Lazzari, Deonir De Toni, Gabriel Sperandio Milan, Andressa Tormen, Ana Paula Graciola
Publikováno v:
Revista de Administração da UFSM, Volume: 14, Issue: 3, Pages: 632-654, Published: 03 NOV 2021
Purpose: this study aims to examine the impacts of price levels, high level vs. low level, associated to a known brand vs. an unknown brand over fairness perception, symbolism quality and purchase intention. Design/methodology/approach: one pre-exper
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::db06f9ab7fe6785f27910b9c182e02bd
https://doi.org/10.5902/1983465944193
https://doi.org/10.5902/1983465944193
Publikováno v:
Revista Organizações em Contexto. 16:127-149
Este estudo teve por objetivo verificar a relação entre a imagem de preço e o valor percebido e os impactos do valor percebido sobre a intenção de recompra de vinhos finos, nacionais e importados. As hipóteses, a partir do framework teórico pr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::216bec3048640a09ecc6c64231a4608d
https://doi.org/10.15603/1982-8756/roc.v16n31p127-149
https://doi.org/10.15603/1982-8756/roc.v16n31p127-149