Zobrazeno 1 - 6 of 6 pro vyhledávání: '"Ana Minguez"'
1
Periodic Versus Aggregate Donations: Leveraging Donation Frequencies to Cultivate the Regular Donor Portfolio
Autor: Ana Minguez, F. Javier Sese
Publikováno v: Journal of Service Research. 26:283-299
Charitable organizations play a key role in society but face the recurrent challenge of obtaining sufficient resources to accomplish their missions. The regular donor portfolio becomes a critical element in providing stable and long-lasting funding,
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6444e05dc1f8c62f55918591602e3d25
https://doi.org/10.1177/10946705221103270
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2
How does relationship length influence donation amount over time for regular members of nonprofit organizations – the moderating role of donation frequency
Autor: Ana Minguez, F. Javier Sese
Publikováno v: Journal of Service Theory and Practice. 32:432-451
PurposeThe purpose of this study is to investigate whether a U-shaped relationship exists between the length of time a donor has been a regular member in a nonprofit organization and the amount donated over time. In addition, this research analyzes w
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::82e5fb263714f3115d927e8703011711
https://doi.org/10.1108/jstp-05-2021-0084
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3
Understanding the effectiveness of social influence appeals in charitable giving: the roles of affinity with the cause, and past giving behavior
Autor: F. Javier Sese, Ana Minguez
Publikováno v: Journal of Marketing Theory and Practice. 29:375-386
Nonprofit organizations today face the challenges in terms of not only attracting the largest number of donors, but also developing effective strategies capable of targeting the right audience. To ...
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::b15cdac5c2127e6edeb5ce6c0bf4788f
https://doi.org/10.1080/10696679.2020.1859335
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4
Why do you want a relationship, anyway? Consent to receive marketing communications and donors’ willingness to engage with nonprofits
Autor: Ana Minguez, F. Javier Sese
Publikováno v: Zaguán. Repositorio Digital de la Universidad de Zaragoza
instname
Relationship marketing has been key to developing stronger relationships and promoting donor continuity in nonprofit organizations. However, it is not clear whether these efforts are effective for all individuals who choose to financially support an
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::872df1728b0752f58cb0a947b3c11552
http://zaguan.unizar.es/record/118289
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6
Therapeutic patient education and exercise therapy in patients with cervicogenic dizziness: a prospective case series clinical study
Autor: Beatriz Moral Saiz, Sergio Lerma Lara, Mónica Grande-Alonso, Roy La Touche, Ana Minguez-Zuazo
Publikováno v: Repositorio Institucional de la Consejería de Sanidad de la Comunidad de Madrid
Consejería de Sanidad de la Comunidad de Madrid
Journal of Exercise Rehabilitation
The purpose of this study was to evaluate the effectiveness of a treatment for patients with cervicogenic dizziness that consisted of therapeutic education and exercises. The Dizziness Handicap Inventory and Neck Disability Index were used. Secondary
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::eccf6c63648fd8d221ff7b768fbc530e
https://doi.org/10.12965/jer.1632564.282
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