Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Ana Martinovici"'
Publikováno v:
Scientific Reports, Vol 13, Iss 1, Pp 1-9 (2023)
Abstract In daily life we regularly must decide whether to act dishonestly for personal gain or to be honest and maintain a positive image of ourselves. While evidence suggests that acute stress influences moral decisions, it is unclear whether stres
Externí odkaz:
https://doaj.org/article/92e5216cbf444277b99e1e3b9d957a47
Autor:
Hannah Loenneker, Erin Michelle Buchanan, Ana Martinovici, Maximilian Primbs, Mahmoud Medhat Elsherif, Bradley James Baker, leonie dudda, Dušica Filipović Đurđević, Ksenija Mišić, Hannah Katharina Peetz, Jan Philipp Röer, Lars Schulze, Lisa Wagner, Julia Wolska, Corinna Kührt, Ekaterina Pronizius
In behavioural, cognitive, and social sciences, reaction time measures are an important source of information. However, analyses on reaction time data are affected by researchers’ analytical choices and the order in which these choices are applied.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3558407fa7b566ece481ed5dd7c5d151
https://doi.org/10.31234/osf.io/tgzdk
https://doi.org/10.31234/osf.io/tgzdk
Publikováno v:
Journal of Marketing Research. American Marketing Association
Trajectories of attention capture the accumulation of brand utility during complex decision-making tasks. Thus, attention trajectories, as reflected in eye movements, predict the final brand choice of 85% of consumers before they implement it. Even w
Publikováno v:
SSRN Electronic Journal.
Trajectories of attention during a complex brand choice task reflect the accumulation of utility and predict final choice before consumers implement it. Our findings reveal a “double attention lift” of the ultimately chosen brand towards the end
Publikováno v:
SSRN Electronic Journal.