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pro vyhledávání: '"Ana Maria Iorga"'
This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners
Publikováno v:
Ethics and Neuromarketing
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::827121e09ae99855de352d034211638d
https://doi.org/10.1007/978-3-319-45609-6
https://doi.org/10.1007/978-3-319-45609-6
Publikováno v:
Ethics and Neuromarketing ISBN: 9783319456072
The main challenges arising from the business environment nowadays are related to customers’ polyvalent behavior, to their continuously changing wishes and diversifying needs, and to the increasing number of stimuli to which they are exposed and wh
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e56cd20928fb2ec5c5f80659f926be72
https://doi.org/10.1007/978-3-319-45609-6_8
https://doi.org/10.1007/978-3-319-45609-6_8
Autor:
Ana Maria Iorga, Nicolae Al. Pop
Publikováno v:
Ethics and Neuromarketing ISBN: 9783319456072
The rapid advancement of technology raises ethical issues that need to be addressed in the near future. According to Kurzweil law, technology progresses at an exponential rate. Ethics, on the other hand, advances much slower and doesn’t keep pace w
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::873c26983dcd151014c878b03da31276
https://doi.org/10.1007/978-3-319-45609-6_11
https://doi.org/10.1007/978-3-319-45609-6_11
Publikováno v:
Cogent Psychology, Vol 4, Iss 1 (2017)
Understanding consumer behavior has always been a marketer’s goal. No wonder that, with the emergence of consumer neuroscience, which promised to shed light into what made consumers tick, companies were attracted to this new field. A major downside
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a799e7c70329c5974d7d687045d8a401
https://doi.org/10.1080/23311908.2017.1320858
https://doi.org/10.1080/23311908.2017.1320858
Autor:
Nicolae Al. POP, Ana Maria IORGA
Publikováno v:
Management & Marketing. 7
Contemporary marketing is constantly subject to challenges generated by the evolution of market relations. Promoting the holistic conception in marketing determines new theoretical and practical urges in the field. The article shapes conceptual aspec
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::23f8015e953f4b35a7477872984dbe77
http://www.managementmarketing.ro/pdf/articole/288.pdf
http://www.managementmarketing.ro/pdf/articole/288.pdf
Publikováno v:
ResearcherID
Publons
BASE-Bielefeld Academic Search Engine
Amfiteatru Economic, Vol 16, Iss 35, Pp 26-40 (2014)
Scopus-Elsevier
Publons
BASE-Bielefeld Academic Search Engine
Amfiteatru Economic, Vol 16, Iss 35, Pp 26-40 (2014)
Scopus-Elsevier
A key challenge in the 21st century is identifying how to satisfy consumers’ needs in the best manner possible, whilst ensuring companies’ financial profitability. Scientists play a major role in achieving this goal, as research methods, techniqu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::08cc9c5d5f7bfb75ef28e58a070eeed1
http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=ORCID&SrcApp=OrcidOrg&DestLinkType=FullRecord&DestApp=WOS_CPL&KeyUT=WOS:000336894300003&KeyUID=WOS:000336894300003
http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=ORCID&SrcApp=OrcidOrg&DestLinkType=FullRecord&DestApp=WOS_CPL&KeyUT=WOS:000336894300003&KeyUID=WOS:000336894300003