Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Ana María Gutiérrez Arranz"'
Publikováno v:
Journal of Retailing and Consumer Services. 19:492-500
This paper aims to identify which personal features of customers may determine their likelihood to join a grocery retail loyalty program. We consider five aspects: price sensitivity, search for variety, shopping enjoyment, attitude toward loyalty sch
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dc0f7e82c7c89a539d5e5f5ac06f525d
https://doi.org/10.1016/j.jretconser.2012.06.004
https://doi.org/10.1016/j.jretconser.2012.06.004
Publikováno v:
Journal of Internet Commerce. 6:35-60
The objective of this study was to analyze the effectiveness of various aspects relating to execution of a Website: Presentation format, quantity and type of content. We developed experimental Websites and we found that in high-involvement context th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9b2a2a159676417477923e9b1f9ff172
https://doi.org/10.1300/j179v06n01_03
https://doi.org/10.1300/j179v06n01_03
Publikováno v:
Journal of Consumer Marketing. 23:387-396
PurposeThe aim of this paper is to analyze the behavioral and affective loyalty of retailer customers in order to establish the role played by loyalty programs in the development of these variables.Design/methodology/approachResearch data were taken
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9739981a292e6907e6f51b7d6010a9e1
https://doi.org/10.1108/07363760610712920
https://doi.org/10.1108/07363760610712920
Publikováno v:
Journal of Business & Industrial Marketing. 21:164-174
PurposeDeterminants of internet adoption in industrial purchase have rarely been paid attention in the literature. Considering this gap in the literature, the present study intends to approach the factors that determine the use of the internet as a s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::20e9682c6e920bfe85cab3588d32b298
https://doi.org/10.1108/08858620610662813
https://doi.org/10.1108/08858620610662813