Zobrazeno 1 - 10
of 24
pro vyhledávání: '"Ana M. González-Fernández"'
Publikováno v:
Spanish Journal of Marketing-ESIC, Vol 28, Iss 3, Pp 266-286 (2024)
Purpose – The purpose of this study was to uncover representative emergent areas and to examine the research area of marketing, tourism and big data (BD) to assess how these thematic areas have developed over a 27-year time period from 1996 to 2022
Externí odkaz:
https://doaj.org/article/f08815ea34634317a7f5eb7ea7667a10
Publikováno v:
Humanities & Social Sciences Communications, Vol 11, Iss 1, Pp 1-16 (2024)
Abstract More and more tourists are sharing their experiences on their social media through a combination of photos, texts, and hashtags. But there is a scarcity of studies in literature on analyzing tourists’ visual content in relation to tourism
Externí odkaz:
https://doaj.org/article/e32f5d34a969442487289acd93a0dc52
Autor:
Aroa Costa-Feito, Ana M. González-Fernández, Carmen Rodríguez-Santos, Miguel Cervantes-Blanco
Publikováno v:
Humanities & Social Sciences Communications, Vol 10, Iss 1, Pp 1-13 (2023)
Abstract Since its inception, the field of consumer neuroscience and neuromarketing has undergone significant development. The principal objective of this work is to identify current research and to define emerging topics in both consumer neuroscienc
Externí odkaz:
https://doaj.org/article/c54a4de8f98c40078a18779dc042f921
Publikováno v:
Frontiers in Psychology, Vol 11 (2021)
There is no doubt that the use of Internet for purchasing products and services has constituted a crucial change in how people go about buying them. In the era of digital transformation, the possibility of accessing information provided by other user
Externí odkaz:
https://doaj.org/article/fdf481c172a14c7e85511bfc2e267937
Publikováno v:
Management Decision.
PurposeThis study analyzes the effect of content marketing on women's happiness through eudaimonia and hedonism factors and the final result on desires and actions taken.Design/methodology/approachA total of 227 valid questionnaires were collected fr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8f5ef684cdd1122f84a1f7e8ded10c60
https://doi.org/10.1108/md-11-2022-1575
https://doi.org/10.1108/md-11-2022-1575
Publikováno v:
Spanish Journal of Marketing - ESIC.
Purpose The purpose of this study was to uncover representative emergent areas and to examine the research area of marketing, tourism and big data (BD) to assess how these thematic areas have developed over a 27-year time period from 1996 to 2022. Th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::69ae4b31484ba136435bfd1aaff185d9
https://doi.org/10.1108/sjme-06-2022-0134
https://doi.org/10.1108/sjme-06-2022-0134
Publikováno v:
Quality & Quantity. 47:881-895
The current study aims to take an in-depth look at the perceived image of an inland cultural tourism destination. This destination has traditionally had a weak image, making it important to study the components of this image and the factors influenci
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::505c37323c541ec56fb9489378c65a61
https://doi.org/10.1007/s11135-011-9571-5
https://doi.org/10.1007/s11135-011-9571-5
Publikováno v:
Quality & Quantity. 47:1105-1123
The aim of this paper is to analyse the construct involvement. Specifically, the present work extends the sphere of study of the construct involvement at brand level, applying it to Denominations of Origin (D.O.s). Hence, after an overview of the con
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dbde9bc38eca0c0b5d1442376880f37c
https://doi.org/10.1007/s11135-011-9588-9
https://doi.org/10.1007/s11135-011-9588-9
Publikováno v:
NeuroPsychoEconomics Conference Proceedings. 2024, p2-63. 62p.
Publikováno v:
NeuroPsychoEconomics Conference Proceedings. 2023, p20-20. 1p.