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pro vyhledávání: '"Ana Alexandra Mocanu"'
Autor:
Anita Cornelia Szakal, Gabriel Brătucu, Eliza Ciobanu, Ioana Bianca Chițu, Ana Alexandra Mocanu, Marius Bălășescu, Gheorghe Ialomițianu
Publikováno v:
Administrative Sciences, Vol 14, Iss 11, p 276 (2024)
Currently, one of the most widely used marketing techniques is influencer marketing, but is its true impact on Romanians truly understood? This article aims to establish the perception of influencer marketing activities by Romanian consumers. A quant
Externí odkaz:
https://doaj.org/article/387acada63ce4f35b31e291f928caa6a
