Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Amynthas Cristiano Novaes"'
Autor:
Jose Edson Lara, Amynthas Cristiano Novaes, Bruno Pelizzaro Dias Afonso, Thalles Augusto Tissot-Lara
Publikováno v:
International Journal of Innovation. 10:638-665
Objective: This article intends to measure the readiness of Brazilian consumers to adopt products based on Chinese technology, using the Technology Readiness Index - TRI scale.Originality/Relevance: The importance of the image of new technological pr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4cd9b0d2d5a9d93030d275144a859d96
https://doi.org/10.5585/iji.v10i4.21638
https://doi.org/10.5585/iji.v10i4.21638
