Výsledky vyhledávání - "Amy Rizkalla"

Akademický článek

How brand CSR responses to the pandemic impact brand value, growth, and rank

Autor: Ahmed Taher, Amy Rizkalla

Publikováno v: Humanities & Social Sciences Communications, Vol 11, Iss 1, Pp 1-8 (2024)

Abstract The top 100 brands globally in 2020 have responded to the coronavirus pandemic by donating cash, donating in kind, providing special services to their customers, and supporting their employees. The research investigates if their actions refl

Externí odkaz: https://doaj.org/article/9ab2f821f9b147eca5a44e6dfe6b9cab

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Akademický článek

How brand CSR responses to the pandemic impact brand value, growth, and rank.

Autor: Taher, Ahmed, Rizkalla, Amy

Publikováno v: Humanities & Social Sciences Communications; 9/26/2024, Vol. 11 Issue 1, p1-8, 8p

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Conference

DID BRAND CSR RESPONSES TO THE PANDEMIC AFFECT BRAND PERFORMANCE?

Autor: Taher, Ahmed¹ ataher@aucegypt.edu, Rizkalla, Amy²

Publikováno v: AMA Winter Academic Conference Proceedings. 2023, Vol. 34, p168-170. 3p.

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Periodical

New Coronavirus Study Findings Have Been Reported from American University (How brand CSR responses to the pandemic impact brand value, growth, and rank).

Publikováno v: TB & Outbreaks Week; 10/17/2024, p304-304, 1p

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