Social Media Agencies and Clients: A Resource Integration Approach

Autor: Ahsan Naeem Lone, Amrul Asraf Mohd-Any, Noor Akma Mohd Salleh

Publikováno v: Journal of Business-to-Business Marketing. 28:369-394

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::644f7391526175f9d0a84358a25aa756
https://doi.org/10.1080/1051712x.2021.2012080

To fly or not to fly? An empirical study of trust, post-recovery satisfaction and loyalty of Malaysia Airlines passengers

Autor: Dilip S. Mutum, Amrul Asraf Mohd-Any, Lokmanulhakim Mohamed-Zulkifli, Ezlika M. Ghazali

Publikováno v: Journal of Service Theory and Practice. 29:661-690

PurposeThe purpose of this paper is to investigate the importance of successful service recovery in the airline sector by examining the interrelationship between perceived justice, recovery satisfaction and overall satisfaction, customer trust and cu

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::f798e57704e13e8e2f03c0e81e94b73c
https://doi.org/10.1108/jstp-10-2018-0223

Avoidance of sponsored posts on consumer-generated content: a study of personal blogs

Autor: Amrul Asraf Mohd-Any, Bang Nguyen, Ezlika M. Ghazali, Dilip S. Mutum

Publikováno v: The Bottom Line. 31:76-94

PurposeThis study aims to conceptualise and empirically examine how blog users engage with the sponsored posts on consumer-generated content, specifically blogs.Design/methodology/approachThis paper empirically tested the proposed hypotheses using th

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::ebb4f2ef1daded1bb4069be1d1b6b87a
https://doi.org/10.1108/bl-09-2017-0027

Validating a consumer-based service brand equity (CBSBE) model in the airline industry

Autor: Moniruzzaman Sarker, Amrul Asraf Mohd-Any, Yusniza Kamarulzaman

Publikováno v: Journal of Retailing and Consumer Services. 59:102354

Over time, scholars have argued that consumer-based brand equity (CBBE) models are less suitable for service-dominant brands, mainly because the role of customer experience with services is often disregarded. Also, the absence of two essential compon

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::13562d21e80a32223540d972d9e62200
https://doi.org/10.1016/j.jretconser.2020.102354

The Influence of Financial Literacy, Risk Aversion and Expectations on Retirement Planning and Portfolio Allocation in Malaysia

Autor: Amrul Asraf Mohd-Any, Nurul Shahnaz Mahdzan, Mun-Kit Chan

Publikováno v: Gadjah Mada International Journal of Business; Vol 19, No 3 (2017): September-December; 267-288
Gadjah Mada International Journal of Business, Vol 19, Iss 3, Pp 267-288 (2017)

The two objectives of this paper are to examine the effect of financial literacy, risk aversion and expectations on retirement planning; and, to investigate the effect of these antecedents on the retirement portfolio allocation. Data was collected vi

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::640408f2cff011613e5d12e022964eec
https://journal.ugm.ac.id/gamaijb/article/view/24441