PENGARUH PERCEIVED VALUE, BRAND IMAGE TERHADAP CUSTOMER LOYALTY MELALUI CUSTOMER ENGAGEMENT SEBAGAI VARIABEL MEDIASI (STUDI PADA PELANGAN INDIHOME PT. TELKOM MANADO)

Autor: Silvya L. Mandey, Hendra N. Tawas, Amriah Amir

Publikováno v: JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi).; Vol 7, No 3 (2020): JMBI UNSRAT Volume 7 Nomor 3

The study aims to analyze the effect of Perceived Value and Brand Image on Customer Loyalty with Customer Engagement as a Mediation Variable for Indihome Customers at PT. Telkom Manado. The population of this research were Indihome customers in Manad

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::84fffb1624b076395cd1682bad6bb718
https://doi.org/10.35794/jmbi.v7i3.31526