Zobrazeno 1 - 10
of 54
pro vyhledávání: '"Amparo Cervera-Taulet"'
Publikováno v:
Cogent Social Sciences, Vol 10, Iss 1 (2024)
AbstractDestination brand identity has become a crucial topic in tourism research, garnering considerable significance recently. This study aims to provide a scholarly contribution by conducting a bibliometric mapping analysis, specifically focusing
Externí odkaz:
https://doaj.org/article/a831d323e07f4154a8f6ef0c6fddd2f5
Publikováno v:
Ekonomski Vjesnik, Vol 33, Iss 2, Pp 339-350 (2020)
Experiential marketing helps make a memorable experience for the consumer. Consumer characteristics enable them to perceive the offered stimuli differently. This study investigates the differences in the evaluation of artscapes – the application of
Externí odkaz:
https://doaj.org/article/40c78c2a21b045328345ca4d09667ec8
Publikováno v:
Journal of Open Innovation: Technology, Market and Complexity, Vol 6, Iss 164, p 164 (2020)
Numerous studies have identified that ethnocentric consumers prefer buying products produced nationally rather than products from overseas. Nevertheless, this study has been focused on big economies, that’s why its application in developing countri
Externí odkaz:
https://doaj.org/article/f7c83d2a2c534930afd8e9d01ed43053
Publikováno v:
Cross Cultural & Strategic Management. 30:348-374
PurposeThis research aims to contribute to the existing literature on the image of global and foreign brands, but analyzing the impact on these brands, both ethnocentrism (CE) and xenocentrism (XEN) in the consumer. It also analyses the effects of XE
Publikováno v:
Current Issues in Tourism. 26:1748-1762
Publikováno v:
Journal of Marketing for Higher Education. 33:1-19
This study investigates the influence of university brand image, satisfaction, and alumni’s university identification on positive word-of-mouth (WOM) intentions. The model is tested using data coll...
Publikováno v:
Management Letters/Cuadernos de Gestión, Vol 20, Iss 2, Pp 123-148 (2020)
The study examines brand awareness, recall and bonding between the brand and the sponsored event, event involvement, value and the reputation of the institutional brand, as well as the perception among local attendees, using the Trinidad Alfonso Mara
Publikováno v:
Ekonomska Istraživanja, Vol 33, Iss 1, Pp 2360-2377 (2020)
Economic research-Ekonomska istraživanja
Volume 33
Issue 1
Economic research-Ekonomska istraživanja
Volume 33
Issue 1
This paper advances a theoretical model to empirically test firms’ behaviour regarding sustainable entrepreneurship, enhancing what researchers have recently proposed at a solely conceptual level; this entails sustainable entrepreneurship being und
Publikováno v:
Psychology & Marketing. 37:131-140
Purpose This study aims to apply theory on consumer learning in virtual experiences to compare how media technologies (i.e. virtual reality [VR] and standard websites) and users’ gender influence the ways in which tourists gather pre-purchase infor
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::396acca41e2ac05ac24eceb88a6389a1
https://e-space.mmu.ac.uk/628640/
https://e-space.mmu.ac.uk/628640/