Zobrazeno 1 - 10
of 124
pro vyhledávání: '"Amparo Cervera-Taulet"'
Publikováno v:
Cogent Social Sciences, Vol 10, Iss 1 (2024)
AbstractDestination brand identity has become a crucial topic in tourism research, garnering considerable significance recently. This study aims to provide a scholarly contribution by conducting a bibliometric mapping analysis, specifically focusing
Externí odkaz:
https://doaj.org/article/a831d323e07f4154a8f6ef0c6fddd2f5
Publikováno v:
Management Letters/Cuadernos de Gestión, Vol 20, Iss 2, Pp 123-148 (2020)
The study examines brand awareness, recall and bonding between the brand and the sponsored event, event involvement, value and the reputation of the institutional brand, as well as the perception among local attendees, using the Trinidad Alfonso Mara
Externí odkaz:
https://doaj.org/article/7eb96ae7fe5b49b1b69c0f81b0bf9a75
Publikováno v:
Ekonomski Vjesnik, Vol 33, Iss 2, Pp 339-350 (2020)
Experiential marketing helps make a memorable experience for the consumer. Consumer characteristics enable them to perceive the offered stimuli differently. This study investigates the differences in the evaluation of artscapes – the application of
Externí odkaz:
https://doaj.org/article/40c78c2a21b045328345ca4d09667ec8
Publikováno v:
Cross Cultural & Strategic Management. 30:348-374
PurposeThis research aims to contribute to the existing literature on the image of global and foreign brands, but analyzing the impact on these brands, both ethnocentrism (CE) and xenocentrism (XEN) in the consumer. It also analyses the effects of XE
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::accec46eb5795baa8daba3d5ce76b236
https://doi.org/10.1108/ccsm-03-2022-0050
https://doi.org/10.1108/ccsm-03-2022-0050
Publikováno v:
Current Issues in Tourism. 26:1748-1762
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::09227eeac69ac5c59792a9f385d7b967
https://doi.org/10.1080/13683500.2022.2064837
https://doi.org/10.1080/13683500.2022.2064837
Publikováno v:
Journal of Open Innovation: Technology, Market and Complexity, Vol 6, Iss 164, p 164 (2020)
Numerous studies have identified that ethnocentric consumers prefer buying products produced nationally rather than products from overseas. Nevertheless, this study has been focused on big economies, that’s why its application in developing countri
Externí odkaz:
https://doaj.org/article/f7c83d2a2c534930afd8e9d01ed43053
Autor:
María Walesska Schlesinger, Amparo Cervera Taulet, María Ángeles Iniesta Bonillo, Raquel Sánchez Fernández
Publikováno v:
Innovar: Revista de Ciencias Administrativas y Sociales, Vol 24, Iss 53, Pp 113-125 (2014)
Esta investigación se plantea como una aproximación exploratoria a la vez que innovadora, en la medida en que su objetivo básico es el de aplicar el paradigma del marketing de relaciones al análisis de la gestión educativa. Más concretamente,
Externí odkaz:
https://doaj.org/article/23a6c7a6df134ab1adb4ec64405b00fc
Publikováno v:
Journal of Marketing for Higher Education. 33:1-19
This study investigates the influence of university brand image, satisfaction, and alumni’s university identification on positive word-of-mouth (WOM) intentions. The model is tested using data coll...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::46b3b3282f85f9772c0edebfe9da3e48
https://doi.org/10.1080/08841241.2021.1874588
https://doi.org/10.1080/08841241.2021.1874588
Publikováno v:
Revista de Ciencias Sociales, Vol 18, Iss 1, Pp 118-135 (2012)
Este artículo propone un modelo de relaciones en torno al marco del lifelong learning o formación a lo largo de la vida del individuo en la enseñanza superior y sus consecuencias sobre el desempeño de la universidad, a nivel de la relación egres
Externí odkaz:
https://doaj.org/article/a2067fb9fa1f41d5b4202518deecdb54
Autor:
Raquel Sánchez Fernández, Mª Ángeles Iniesta Bonillo, Amparo Cervera Taulet, Ma. Walesska Schlesinger Díaz
Publikováno v:
Revista Venezolana de Gerencia, Vol 16, Iss 56, Pp 519-543 (2011)
Este artículo tiene como propósito construir y validar un modelo integrado de relaciones para el fomento de la creación de valor percibido por los egresados en el ámbito universitario. Con esta finalidad, se aplican las directrices del marketing
Externí odkaz:
https://doaj.org/article/5f21e5ad3b8646b58734b1472e4cd414