Zobrazeno 1 - 10
of 27
pro vyhledávání: '"Amonrat Thoumrungroje"'
Publikováno v:
Journal of Theoretical and Applied Electronic Commerce Research, Vol 19, Iss 1, Pp 431-447 (2024)
This study investigates the widespread adoption of mobile payments (m-payments) and their impact on different generations, particularly post-COVID-19. We fill a gap in research by suggesting a new way to understand this phenomenon through the lens of
Externí odkaz:
https://doaj.org/article/376998b26c9242408506e7d5f9b197e6
Publikováno v:
Journal of Open Innovation: Technology, Market and Complexity, Vol 10, Iss 1, Pp 100231- (2024)
In response to the pandemic, business leaders are increasingly investing in technology to enhance work processes. However, there is a gap in understanding how innovative work behavior (IWB) can facilitate this digital transformation and improve Infor
Externí odkaz:
https://doaj.org/article/e96b6745a965479ebf937f2125d44217
Publikováno v:
Journal of Open Innovation: Technology, Market and Complexity, Vol 8, Iss 4, Pp 178- (2022)
ABSTRACT: Given that the ultimate goal of business is performance enhancement, this study approaches the phenomenon by drawing on resource-advantage (R-A) theory to conceptualize a model with the aim of investigating the links among composite operant
Externí odkaz:
https://doaj.org/article/8393df00afa74f8a85e267b43ff635af
Publikováno v:
Asian Case Research Journal. 26:161-188
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5da5541d2f06e6174ba12f09b995f816
https://doi.org/10.1142/s0218927522500080
https://doi.org/10.1142/s0218927522500080
Publikováno v:
International Small Business Journal: Researching Entrepreneurship. 40:801-822
This article proposes an alternative conceptualisation and operationalisation of international marketing agility as a higher-order dynamic capability constituting overseas market-sensing decision-making flexibility and international marketing adaptab
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d7dc45dc0eab57d520ec21c46d2cc418
https://doi.org/10.1177/02662426211054651
https://doi.org/10.1177/02662426211054651
Publikováno v:
Journal of Strategy and Management. 15:287-302
PurposeGiven the inconclusive findings on relational ties–performance relationships, this study approaches this phenomenon through social capital theory and resource-based view (RBV) lenses to advocate the mediating role of nonmarket- and market-ba
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::41cfdac6c2c1568f67da7552e08439d1
https://doi.org/10.1108/jsma-01-2021-0012
https://doi.org/10.1108/jsma-01-2021-0012
Publikováno v:
Journal of Asia Business Studies. 16:618-638
PurposeGrounded in strategic choice and resource-based views, this study aims to investigate the antecedents and consequences of relational strategic emphasis of foreign subsidiaries operating in Thailand. Four types of relational strategies were ide
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a55027dac2bceb11b7931cf5943eed10
https://doi.org/10.1108/jabs-01-2021-0012
https://doi.org/10.1108/jabs-01-2021-0012
Publikováno v:
Journal of Asia-Pacific Business. 21:4-26
Building on concepts from cognitive science, we explored how managers in the transitional economy of Myanmar undergo an international market entry strategic dilemma. We investigated potential frami...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::292754992287da2d2f3e3fbeee6f622b
https://doi.org/10.1080/10599231.2020.1708229
https://doi.org/10.1080/10599231.2020.1708229
Publikováno v:
Asia Pacific Journal of Marketing and Logistics. 32:445-472
Purpose Grounded on resource-advantage (R-A) theory, the purpose of this paper is to investigate how customer orientation, as a higher-order or interconnected operant resource, enhances firm performance through creativity capability (i.e. idea genera
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7dc462c373feec3e60641e1e516c3ee7
https://doi.org/10.1108/apjml-03-2019-0143
https://doi.org/10.1108/apjml-03-2019-0143
Publikováno v:
Journal of Global Marketing. 33:46-63
This study examines how exporters from an emerging economy improve their performance by investigating the impact of export market dynamism, information and communication technology (ICT) ut...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::73443453161fb472e32c1cd23fdec24d
https://doi.org/10.1080/08911762.2018.1549302
https://doi.org/10.1080/08911762.2018.1549302