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Publikováno v:
Journal of Islamic Marketing. 9:384-401
Purpose This paper aims to examine the impact of increasing the intensity of religious cues in financial service advertisements on target and non-target groups. Design/methodology/approach To test the proposed hypotheses, a 2 (Religion: Muslims versu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4da6b15bd2afb1b5e0571fff5a68f52a
https://doi.org/10.1108/jima-03-2017-0034
https://doi.org/10.1108/jima-03-2017-0034
Autor:
Çam, Mehmet Safa1 (AUTHOR) msafacam@aksaray.edu.tr, Çelik, Fatih2 (AUTHOR), Ibrahim, Blend3,4 (AUTHOR), Gligor, David5 (AUTHOR)
Publikováno v:
Journal of Advertising. Sep2024, p1-20. 20p. 6 Illustrations.
Publikováno v:
Journal of Islamic Marketing; 2018, Vol. 9 Issue 2, p384-401, 18p