Zobrazeno 1 - 10
of 13
pro vyhledávání: '"Amjad Abu-ElSamen"'
Publikováno v:
Event Management. 26:237-251
The main purpose of this study is to examine motivational factors that affect voluntary intentions among Emirati citizens in the U.A.E. Good citizenship, expression of values, community concern, and personal development have been previously found as
Publikováno v:
Tourism Recreation Research. 47:91-104
The main scope of this paper examines the relationship among perceived trust, membership and electronic word-of-mouth (eWOM) intention. A structured questionnaire based on a nonprobability purposiv...
Publikováno v:
International Journal of Organizational Analysis.
Purpose This study aims to examine the roles of advertising (ADV) and sales promotion (SP) in creating airline brand equity (BE) in the UAE, and to test the mediational effect of customer perceived value on the proposed relationships. Additionally, t
Autor:
Amjad Abu ELSamen, Mamoun N. Akroush
Publikováno v:
Benchmarking: An International Journal. 25:2460-2477
Purpose The purpose of this paper is to examine the mediating role of salespeople’s customer orientation on the relationship between sales manager personal characteristics, fellow salespeople’s characteristics, job satisfaction and adaptive selli
Publikováno v:
Journal of Product & Brand Management. 27:615-633
PurposeThis paper aims to measure customer-based brand equity in the context of hotels, and to develop and empirically validate a new scale, named guest-based hotel equity (GBHE), by incorporating the customer perceived value of hotels as a multidime
Publikováno v:
Journal of Retailing and Consumer Services. 34:30-37
The purpose of this research is to examine shopping mall location selection in the area of West Amman in Jordan. Following the Time-Resistance Approach, ArcGIS's Network Analyst tool was used to calculate the distance in terms of minutes to reach eac
Autor:
Amjad Abu ELSamen
Publikováno v:
Journal of Internet Commerce. 15:376-389
This research tests the mediational roles of hedonic and utilitarian values consumers receive from using mobile data services (MDS) on the relationship between mobile commerce experience and mobile provider brand equity. A theoretical model was devel
Autor:
Amjad Abu ELSamen
Publikováno v:
Journal of Internet Commerce. 14:509-530
This research examines mediational roles of perceived customer value and customer satisfaction on the relationship between online service quality dimensions and brand equity dimensions. A theoretical model was developed based on a review of the exist
Publikováno v:
International Journal of Web Based Communities. 16:1
This paper aims to build an integrated model of factors affecting mobile shopping attitudes and intentions. A sample of 1,330 of active mobile subscribers was involved in a self-administered survey. Exploratory and confirmatory factor analyses were u
Publikováno v:
Journal of Global Marketing. 28:52-66
This research contributes to the existing literature by investigating the antecedents of belief in global citizenship. Previous literature in global brand management has provided strong evidence of the importance of perceived quality and social prest