Zobrazeno 1 - 10
of 20
pro vyhledávání: '"Amit Poddar"'
Autor:
Syagnik Banerjee, Amit Poddar
Publikováno v:
Journal of Business Research. 130:436-443
How mundane or exotic the taste of a cuisine is considered, often determines what kind of visitors a restaurant is likely to get. However, restaurants find it difficult to both (i) gauge such customer expectations as well as (ii) target visitors with
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::354b4992c417443c41e416dfd97e4c35
https://doi.org/10.1016/j.jbusres.2020.01.060
https://doi.org/10.1016/j.jbusres.2020.01.060
Publikováno v:
Marketing Education Review. 32:54-64
The role-play is a valued experiential tool used by university sales programs to engage students and better prepare them for a potential career in sales. However, in-class role-play activities have...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b573a99c49f04d6407bd71b817405eea
https://doi.org/10.1080/10528008.2021.1910522
https://doi.org/10.1080/10528008.2021.1910522
Publikováno v:
Journal of Business Research. 99:390-397
Online reviews have diffused into a large variety of businesses, ranging from physical goods to services. The ubiquity of the reviews and the importance given to them by potential customers makes examining their validity extremely important. While go
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2e47634692a724d65070bf5d9c7a5666
https://doi.org/10.1016/j.jbusres.2017.08.030
https://doi.org/10.1016/j.jbusres.2017.08.030
Publikováno v:
Journal of Consumer Marketing. 35:644-652
Purpose The purpose of this study (mixed-method) was to examine the effectiveness of two types of marketing interventions on water conservation behavior and to compare behaviors to self-reported conservation claims. Design/methodology/approach This p
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2dc520d33f860b24f63a34eba7d0bb8f
https://doi.org/10.1108/jcm-09-2017-2345
https://doi.org/10.1108/jcm-09-2017-2345
Autor:
Jill Mosteller, Amit Poddar
Publikováno v:
Journal of Interactive Marketing. 39:27-38
Consumers' personal information often informs retailers' marketing efforts in terms of creating value in the online marketplace. This study examines four factors related to consumers' social media engagement and online privacy protection behaviors. R
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bf860147d6d2b44d2b37746e3cc6b78b
https://doi.org/10.1016/j.intmar.2017.02.003
https://doi.org/10.1016/j.intmar.2017.02.003
Publikováno v:
Journal of Marketing Theory and Practice. 25:105-124
Retailers tend to choose trade promotions that offer the greatest short-term economic benefit. However, the choice among competing vendors that offer the same economic incentives is unclear. Relationship trade-offs and asymmetric power between retail
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::411831c573878426c235f2ee4f9f8f8b
https://doi.org/10.1080/10696679.2016.1270767
https://doi.org/10.1080/10696679.2016.1270767
Publikováno v:
Journal of Services Marketing. 29:124-136
Purpose – The purpose of this paper is to investigate the role of customer service employees’ (CSEs) competence and service recovery outcomes on service evaluations of foreign and domestic CSEs. Design/methodology/approach – Three experiments w
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a7293cfb122912b8e8008c38883ac28e
https://doi.org/10.1108/jsm-03-2014-0081
https://doi.org/10.1108/jsm-03-2014-0081
Publikováno v:
Journal of Consumer Policy. 38:93-104
In the past 30 years, consumer credit card debt has expanded tremendously. We know that consumers willingly pay more for the same product when using credit cards versus cash, contrary to the classical rational agent model. Research suggests that it h
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::021a7be43ee4a1dbd6b8ee3227b28d61
https://doi.org/10.1007/s10603-014-9279-8
https://doi.org/10.1007/s10603-014-9279-8
Publikováno v:
Journal of Marketing Theory and Practice. 22:349-366
Most studies of the market orientation-performance relationship are cross-sectional and use managerial surveys; this paper explores the impacts of customer and competitor dimensions of market orientation on an objective measure of financial performan
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f1613657faf30167a785525163f74de7
https://doi.org/10.2753/mtp1069-6679220401
https://doi.org/10.2753/mtp1069-6679220401
Publikováno v:
Journal of Computer Information Systems. 54:11-22
This study examines 83 IS qualitative studies in leading IS journals for the following purposes: (a) identifying the extent to which IS qualitative studies employ best practices of justifying sample size; (b) identifying optimal ranges of interviews
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::977e0b8e9a924bc67ca540e3463ac6fd
https://doi.org/10.1080/08874417.2013.11645667
https://doi.org/10.1080/08874417.2013.11645667