Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Amirhossein Bazargan"'
Publikováno v:
Computational Management Science. 18:99-124
This research investigates whether it is beneficial for competing firms offering loyalty programs (LPs) to restrict the reward redemption time. We develop a game-theoretic model where competing firms decide an LP’s redemption policy and pricing and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7bd019e7d90bd2a5ddb4d4db293d124d
https://doi.org/10.1007/s10287-020-00383-4
https://doi.org/10.1007/s10287-020-00383-4
Autor:
Amirhossein Bazargan, Salma Karray
Publikováno v:
Computers & Industrial Engineering. 172:108545
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9269664439c93b73a4d731471404a754
https://doi.org/10.1016/j.cie.2022.108545
https://doi.org/10.1016/j.cie.2022.108545
Publikováno v:
Annals of Operations Research. 280:267-298
We develop a game-theoretic model to guide the choice of the reward structure in customer loyalty programs. We model a duopoly market in which one firm adopts a loyalty program. Firms independently and simultaneously set the prices and rewards. Heter
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7a385e6911b5c8acbe40017df8eef8d5
https://doi.org/10.1007/s10479-019-03179-1
https://doi.org/10.1007/s10479-019-03179-1
Should competing firms offer ‘Buy n times, get one free’ loyalty programs? A game-theoretic analysis
Publikováno v:
Journal of the Operational Research Society. 71:280-300
This study investigates the profitability of ‘Buy n, get one free’ loyalty programs (LPs) for competing firms deciding on whether to offer such LP. We use a game-theoretic approach and obta...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a6a5660298c0c3ea1366ed167d97279d
https://doi.org/10.1080/01605682.2018.1535266
https://doi.org/10.1080/01605682.2018.1535266
Autor:
Amirhossein Bazargan
This dissertation investigates the profitability of loyalty programs in a competitive environment. Loyalty programs are prevalent marketing tools that encourage repurchase intentions among customers, and increase long-term profitability of firms. How
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7670d30039edd6d12dec09095747d279
https://doi.org/10.32920/ryerson.14646366.v1
https://doi.org/10.32920/ryerson.14646366.v1
Publikováno v:
European Journal of Operational Research. 265:621-630
This paper evaluates whether firms offering loyalty programs (LPs) should choose a restricted redemption policy by imposing a specific number of purchases before customers can redeem their points. Such restriction is commonly offered in form of ‘bu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::667a5f81f2d37359b6bfe27f3f139a02
https://doi.org/10.1016/j.ejor.2017.07.048
https://doi.org/10.1016/j.ejor.2017.07.048
Publikováno v:
International Journal of Production Economics. 193:352-364
This paper investigates reward expiry for loyalty programs. It provides insights into the profitability of setting reward expiry for competing firms and identifies conditions under which such a policy would be beneficial. We develop and solve a game-
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::91ee86989df6f594d9a9978d53cdf840
https://doi.org/10.1016/j.ijpe.2017.08.001
https://doi.org/10.1016/j.ijpe.2017.08.001