Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Amir Javadinia"'
Publikováno v:
Journal of Business Research. 146:251-263
Publikováno v:
European Journal of Marketing. 56:1556-1583
Purpose The purpose of this study is to empirically investigate the impact of incumbents’ defensive strategies, specifically price-cut and capacity expansion, on new entrants’ (NEs) exit decisions and examine the moderating role of incumbents’
Publikováno v:
Journal of Marketing Theory and Practice. 31:115-127
Autor:
Amir Javadinia, Melanie Lorenz
Publikováno v:
Celebrating the Past and Future of Marketing and Discovery with Social Impact ISBN: 9783030953454
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::149d614d8428b31a724a8a43b63956b2
https://doi.org/10.1007/978-3-030-95346-1_114
https://doi.org/10.1007/978-3-030-95346-1_114