Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Amir Homayounfard"'
Publikováno v:
Journal of Emerging Trends in Marketing and Management, Vol I, Iss 1, Pp 194-206 (2020)
The growing rise in demand and consumption of green products has led to firms increasingly utilising green brands to derive competitive advantage and brand benefits (Chen and Chang, 2013). However, the growing manifestation caused by greenwashing has
Externí odkaz:
https://doaj.org/article/1f8ad1f1023340ef9801734d95881962
Publikováno v:
Journal of Emerging Trends in Marketing and Management, Vol I, Iss 1, Pp 182-193 (2020)
The issue of greenwashing has raised consumers’ suspicion towards green brands and created a negative impact on the authenticity of green brands (Chen and Chang, 2013). There has also been a growing demand for green brand authenticity at a broader
Externí odkaz:
https://doaj.org/article/de3ac51e88104b2ab3d5df5734453b06
Publikováno v:
The Service Industries Journal. 42:843-871
Drawing on social exchange theory, this study investigates the mechanism of felt obligation underpinning the link between three key forms of perceived support (organization, supervisor, and team) and three key frontline employee work outcomes. The st
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a15510e053f613bebd04d7a2761fe82c
https://doi.org/10.1080/02642069.2020.1858062
https://doi.org/10.1080/02642069.2020.1858062
Autor:
Ghasem Zaefarian, Amir Homayounfard
Business-to-business (B2B) technology suppliers have the potential to contribute to the service innovation process in distinct ways. Because they work with multiple service providers, they can identify emerging market trends and technological require
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ff2e4b93e9626fe46342826b97d8a1a5
Publikováno v:
Ozcan, S, Homayounfard, A, Simms, C & Wasim, J 2021, ' Technology roadmapping using text mining: a foresight study for the retail industry ', IEEE Transactions on Engineering Management . https://doi.org/10.1109/TEM.2021.3068310
Technology roadmapping is a widely accepted method for offering industry foresight as it supports strategic innovation management, and identifies the potential application of emerging technologies. Whilst roadmapping applications have been implemente
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::701493f9fe78ead884e43da42c86a5d5