Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Amir Gulzar Sindhu"'
Publikováno v:
Marketing and Branding Research. 5:217-232
The current research aims to outspread the sensory marketing research by (1) examining whether gender incongruent scents evoke nostalgia in the customers and secondly, by exploring if nostalgia can inflict feelings of pleasure and arousal and thus dr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fb5e4d6ecc5ff830cf9bf2a2c89455f4
https://doi.org/10.33844/mbr.2018.60257
https://doi.org/10.33844/mbr.2018.60257
