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pro vyhledávání: '"Amir Flint-Goor"'
Autor:
Yehoshua Liebermann, Amir Flint-Goor
Publikováno v:
International Journal of Research in Marketing. 13:237-249
An ELM (Elaboration Likelihood Model) based matching model is developed that relates alternative emotional /rational message appeals to a product type (goods or services) classification scheme. An empirical ad content analysis establishes that in pra
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1c6d9f8754e44355d99ecb828179fa19
https://doi.org/10.1016/0167-8116(96)00005-5
https://doi.org/10.1016/0167-8116(96)00005-5
