Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Amir Farsi Rad"'
Publikováno v:
تحقیقات بازار یابی نوین, Vol 5, Iss 3, Pp 103-120 (2016)
This study aimed to investigate the relationship and interaction between product attributes, customer experience and brand equity, with purchase intention and brand loyalty of mobile from the perspective of consumers in Ahvaz city. This study is a de
Externí odkaz:
https://doaj.org/article/71557a1533ac4bc7a3596d14ade0b9a5