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Akademický článek

ToxinPredictor: Computational models to predict the toxicity of molecules

Autor: Goel, Mansi ^{a, c, d}, Amawate, Arav ^b, Singh, Angadjeet ^b, Bagler, Ganesh ^{a, c, d, ⁎}

Publikováno v: In Chemosphere February 2025 370

Akademický článek

Performance, Longevity and Evolution of Joint Venture: Investigation in the Lifecycle of the Venture Through the Case of an International Joint Venture in India.

Autor: Arora, Ajay, Inkpen, Andrew, Amawate, Vibhas, Mishra, Debasisha

Publikováno v: South Asian Journal of Business & Management Cases; Dec2024, Vol. 13 Issue 3, p297-320, 24p

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Akademický článek

Post acquisition brand identity: acquisition of Flipkart group by Walmart Inc.

Autor: Amawate, Vibhas, Deb, Madhurima

Publikováno v: Emerald Emerging Markets Case Studies, 2021, Vol. 11, Issue 2, pp. 1-21.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/EEMCS-12-2018-0274

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Akademický článek

Extending the knowledge on cause-related marketing (CrM) campaign with focus on skepticism

Autor: Deb, Madhurima, Amawate, Vibhas

Publikováno v: VINE Journal of Information and Knowledge Management Systems, 2019, Vol. 50, Issue 2, pp. 329-348.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/VJIKMS-05-2019-0061

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Akademický článek

Antecedents and consequences of consumer skepticism toward cause-related marketing: Gender as moderator and attitude as mediator.

Autor: Amawate, Vibhas¹ (AUTHOR) vibhas.efpm2014@iimkashipur.ac.in, Deb, Madhurima¹ (AUTHOR)

Publikováno v: Journal of Marketing Communications. Feb2021, Vol. 27 Issue 1, p31-52. 22p. 1 Diagram, 6 Charts.

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Post acquisition brand identity: acquisition of Flipkart group by Walmart Inc

Autor: Vibhas Amawate, Madhurima Deb

Publikováno v: Emerald Emerging Markets Case Studies. 11:1-21

Learning outcomes The learning outcomes are as follows: factors to be considered in devising the best post-acquisition brand identity and outline market research techniques, which can be used to identify the best-suited post-acquisition brand identit

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::f49407963008614c56b71b1f513b00c7
https://doi.org/10.1108/eemcs-12-2018-0274

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CRM, Skepticism and Patronage Intention—the mediating and moderating role of satisfaction and religiosity

Autor: Vinay Kumar Sharma, Madhurima Deb, Vibhas Amawate

Publikováno v: Journal of Strategic Marketing. 29:316-336

This primary objective of the present work is to understand the relationship between Skepticism and Patronage Intention, and to check the mediating and moderating impact of Satisfaction and Religio...

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::8373d8423760193ee17a523b662a926d
https://doi.org/10.1080/0965254x.2020.1733048

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Extending the knowledge on cause-related marketing (CrM) campaign with focus on skepticism

Autor: Vibhas Amawate, Madhurima Deb

Publikováno v: VINE Journal of Information and Knowledge Management Systems. 50:329-348

Purpose This study aims to gain insight on evaluation of cause-related marketing (CrM) campaigns by the millennial with focus on skepticism, brand identity and patronage intention. Design/methodology/approach To attain the above objective a conceptua

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::27b86e1e95f21d5ff55f714196f6e1b3
https://doi.org/10.1108/vjikms-05-2019-0061

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Antecedents and consequences of consumer skepticism toward cause-related marketing: Gender as moderator and attitude as mediator

Autor: Vibhas Amawate, Madhurima Deb

Publikováno v: Journal of Marketing Communications. 27:31-52

This study aims to understand the antecedents and consequences of consumer skepticism with respect to cause-related marketing (CRM). The study examines the mediating and moderating impact of attitu...

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::80788dd8f5a92d4891887dc73785d386
https://doi.org/10.1080/13527266.2019.1630663

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