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The case describes a Turkish brother-sister team who are evaluating the option of acquiring and operating a franchise of a U.S. bakery/cafe in Turkey. They are comparing this option to that of simply starting a similar business.
Autor:
Amar V. Bhide
Publikováno v:
SSRN Electronic Journal.
Autor:
Amar V. Bhide, Edmund S. Phelps
Publikováno v:
SSRN Electronic Journal.
Autor:
Amar V. Bhide
What is this mysterious activity we call entrepreneurship? Does success require special traits and skills or just luck? Can large companies follow their example? What role does venture capital play? In a field dominated by anecdote and folklore, this