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pro vyhledávání: '"Amar Lodhia"'
Autor:
Vincent‐Wayne Mitchell, Amar Lodhia
Publikováno v:
International Journal of Retail & Distribution Management. 45:349-365
Purpose With retailers selling products to and even opening stores for metrosexuals, they are now well recognised in many western countries; however, market sizing, measurement and understanding their psychology remain understudied. The purpose of th