Zobrazeno 1 - 10
of 17
pro vyhledávání: '"Amanda Pruski Yamim"'
Publikováno v:
Journal of Public Policy & Marketing. 41:177-195
The adoption of front-of-package nutrition labels to promote healthier food choices is increasing worldwide, yet it remains unclear which types of nutrition labels are superior from a public policy perspective. This research compares two common forms
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6d568759a411063ea6c41fe7334b1e85
https://doi.org/10.1177/07439156211061289
https://doi.org/10.1177/07439156211061289
Publikováno v:
Journal of Consumer Research. 47:523-543
Despite being a basic food property, food temperature has been largely neglected by consumer research thus far. This research proposes that consumers spontaneously infer that warm foods contain more calories, an unexplored lay belief we named the “
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::095ea4034f90a528432f8b202d1c9164
https://doi.org/10.1093/jcr/ucaa017
https://doi.org/10.1093/jcr/ucaa017
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030898823
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::02910b1c77f3ece30b37abb3256783df
https://doi.org/10.1007/978-3-030-89883-0_168
https://doi.org/10.1007/978-3-030-89883-0_168
Autor:
Amanda Pruski Yamim, Minelle Enéas da Silva, Abílio Peixoto Diógenes, José Milton de Sousa-Filho
Publikováno v:
Marketing Intelligence and Planning
Marketing Intelligence and Planning, Emerald, 2019, 38 (4), pp.449-463. ⟨10.1108/MIP-10-2018-0435⟩
Marketing Intelligence and Planning, Emerald, 2019, 38 (4), pp.449-463. ⟨10.1108/MIP-10-2018-0435⟩
Purpose The purpose of this paper is to investigate the relationship between consumers’ skepticism and green consumption in different economies by exploring antecedents and consequences of skepticism. Design/methodology/approach Using a cross-count
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0f45f6dc4a093880c3c0b8b786deb7fb
https://doi.org/10.1108/mip-10-2018-0435
https://doi.org/10.1108/mip-10-2018-0435
Publikováno v:
Appetite. 162
Nostalgia is a prominently used emotion in marketing. This work adds to the burgeoning literature on how feelings of nostalgia influence consumption behavior by investigating how nostalgia influences eating attitudes and behaviors. Two experiments sh
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c922ba37dd800ca46a4301fd9161586b
https://pubmed.ncbi.nlm.nih.gov/33657440
https://pubmed.ncbi.nlm.nih.gov/33657440
Autor:
Amanda Pruski Yamim, Renato Hübner Barcelos, Diego Gonzales Chevarria, Walter Meucci Nique, Felipe Pantoja
Publikováno v:
Revista de Administração da UFSM. 9:544-558
The twentieth century has witnessed the formation of various alliances and trade blocs among nations. These alliances have often been more based on geographic and economic proximity than on cultural similarity. However, culture might be an essential
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d214d46158ea6248721b8b77d575bd23
https://doi.org/10.5902/1983465910515
https://doi.org/10.5902/1983465910515
Autor:
Adilson Borges, Amanda Pruski Yamim
Publikováno v:
Marketing Opportunities and Challenges in a Changing Global Marketplace ISBN: 9783030391645
One of the most important premises in the field of marketing is the satisfaction of consumer needs and desires (Kotler and Armstrong 2010). While an employee’s capacity to attend to customer desires has always been critical to organization’s comp
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d5e2d57e569eb26091aa638cbcae498d
https://doi.org/10.1007/978-3-030-39165-2_13
https://doi.org/10.1007/978-3-030-39165-2_13
Autor:
Carlos Alberto Vargas Rossi, Amanda Pruski Yamim, Marilia Bonzanini Bossle, Sabrina da Rosa Pojo
Publikováno v:
Repositório Institucional da UFRGS
Universidade Federal do Rio Grande do Sul (UFRGS)
instacron:UFRGS
Universidade Federal do Rio Grande do Sul (UFRGS)
instacron:UFRGS
As relações de consumo que permeiam um megaevento esportivo são amplas, devendo ser consideradas desde o momento do consumo dos jogos, bem como toda a modificação de consumo contextual causada direta ou indiretamente. De grande abrangência, sab
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0a09e14465a24f8af35a88bbdc5234a3
https://doi.org/10.5902/1983465910703
https://doi.org/10.5902/1983465910703
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030025670
To counter the alarming obesity epidemic, public health authorities have adopted front-of-pack (FOP) nutritional labels to promote healthier food choices (FDA 2017). One important FOP strategy is the use of color-coded labeling systems, such as the t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d7f082170ef955603546bd2739dbe4ce
https://doi.org/10.1007/978-3-030-02568-7_162
https://doi.org/10.1007/978-3-030-02568-7_162
Publikováno v:
Journal of Retailing and Consumer Services. 53:101958
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::40461b520d0a0d932e61ed3028f26f53
https://doi.org/10.1016/j.jretconser.2019.101958
https://doi.org/10.1016/j.jretconser.2019.101958