Zobrazeno 1 - 10
of 22
pro vyhledávání: '"Amanda Mabry"'
Autor:
Vincent Cicchirillo, Amanda Mabry
Publikováno v:
Internet Research, 2016, Vol. 26, Issue 3, pp. 587-603.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IntR-04-2014-0091
Publikováno v:
Journal of Interactive Advertising. 19:236-245
In-game advertising (IGA) is a unique opportunity for advertisers to creatively interact with engaged consumers. As there continues to be tremendous growth in the gaming industry, research ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4dd8488ea6674d3970d45a13b1478f58
https://doi.org/10.1080/15252019.2019.1685028
https://doi.org/10.1080/15252019.2019.1685028
Autor:
Amanda Mabry-Flynn, Kathrynn Pounders
Publikováno v:
Journal of Consumer Affairs. 53:1355-1379
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ec5b16afa988cac62d8963512658f45b
https://doi.org/10.1111/joca.12251
https://doi.org/10.1111/joca.12251
Autor:
Hongmei Shen, Monique Mitchell Turner, David Payne, Amanda Mabry-Flynn, Hua Jiang, Vanessa Boudewyns
Publikováno v:
Journal of Nonprofit & Public Sector Marketing. 30:134-150
Studies examining the persuasive effects of guilt appeals have yielded mixed results. The current study hypothesizes that source motive (profit versus not for profit) is a key moderating variable u...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8fdebbb543bfcfc79e5f69472d4ee6c2
https://doi.org/10.1080/10495142.2017.1326345
https://doi.org/10.1080/10495142.2017.1326345
Publikováno v:
Psychology & Marketing. 34:538-555
Marketers frequently use advertisements featuring thin models to promote the goal of self-improvement to consumers. However, many of these appeals lead to detrimental effects on the self-perceptions of the females who view them. This paper integrates
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6585fd75d6e41acb5e2869a72dd6b428
https://doi.org/10.1002/mar.21004
https://doi.org/10.1002/mar.21004
Publikováno v:
Journal of Student Affairs Research and Practice. 54:275-285
The purpose of this study was twofold: Assess health literacy among college students using an accepted assessment tool (the Newest Vital Sign, NVS) and utilize different methods of administration to explore strategies for practically increasing usage
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ab739533020015691c89c4ea56fb64ec
https://doi.org/10.1080/19496591.2017.1289095
https://doi.org/10.1080/19496591.2017.1289095
Publikováno v:
Journal of health communication. 24(11)
Calls for progress in health literacy argue that efforts across society are promising for increasing capacities at a broader level. However, it is unknown how the general public perceives people who struggle with health information. While it may be i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c25c697c7e6cb37978ba9d880d64aa9c
https://pubmed.ncbi.nlm.nih.gov/31630662
https://pubmed.ncbi.nlm.nih.gov/31630662
Autor:
Kathrynn Pounders, Amanda Mabry-Flynn
Publikováno v:
Journal of Advertising Research. 56:426-440
Gay and lesbian consumers increasingly are recognized as a lucrative target market. Advertisements more frequently incorporate images of gay and lesbian people; however, more research is needed to understand mainstream (heterosexual) consumer respons
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::aea29fc0c765ca44d73e6ad5df2a5367
https://doi.org/10.2501/jar-2016-047
https://doi.org/10.2501/jar-2016-047
Autor:
Amanda Mabry, Vincent Cicchirillo
Publikováno v:
Internet Research. 26:587-603
Purpose – The purpose of this paper is to understand how healthy eating involvement (HEI) impacts the evaluations of branded food advergames. Design/methodology/approach – This paper invokes the elaboration likelihood model and reactance theory t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d502a95ef05dbdf7bef0961b907f2415
https://doi.org/10.1108/intr-04-2014-0091
https://doi.org/10.1108/intr-04-2014-0091
Autor:
Amanda Mabry-Flynn, Sara Champlin
Publikováno v:
Mediating Misogyny ISBN: 9783319729169
Advertisements frequently feature models that are considered “ultra-thin.” Modern developments in technology and image production have created ways to make models appear even smaller by altering images in post-production processes. The high preva
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::97912c5d246e3098231858636941438a
https://doi.org/10.1007/978-3-319-72917-6_12
https://doi.org/10.1007/978-3-319-72917-6_12
