Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Amélie Bériault Poirier"'
Publikováno v:
Journal of Research in Interactive Marketing. 14:285-303
Purpose Social media bring about the imagery of people, places and products. Showing particular success in attracting women and millennials, these media (e.g. Instagram, Snapchat and Pinterest) are built around imagery consumption. This paper follows
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::41f660097840a1a431bae19f3a62f822
https://doi.org/10.1108/jrim-10-2018-0136
https://doi.org/10.1108/jrim-10-2018-0136
Publikováno v:
Journal of Marketing Communications. 26:636-665
This article, leaning on the concept of market mavenism, proposes a method to gauge knowledge sharing in the age of new media. Hinging on imagery, and led by Pinterest, Instagram, and WeHeartIt, a ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::98c4d8f9c895a96be6a64941a41f8c0b
https://doi.org/10.1080/13527266.2019.1590856
https://doi.org/10.1080/13527266.2019.1590856
Publikováno v:
SSRN Electronic Journal.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1fa5ee94dff16d380f513bddd5d195b7
https://doi.org/10.2139/ssrn.3025395
https://doi.org/10.2139/ssrn.3025395