Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research.

Autor: Alvino, Letizia, Pavone, Luigi, Abhishta, Abhishta, Robben, Henry

Publikováno v: Frontiers in Neuroscience; 2024, p1-25, 25p

This is not my jam: an Italian choice experiment on the influence of typical product attributes on consumers' willingness to pay.

Autor: Boccia, Flavio, Alvino, Letizia, Covino, Daniela

Publikováno v: Nutrition & Food Science; 2024, Vol. 54 Issue 1, p13-32, 20p

Brain responses to external cues: Studying consumers' visual attention processes with PCN

Autor: Alvino, Letizia, van der Lubbe, Rob, Constantinides, Efthymios

Publikováno v: Proceedings of the 16th Annual NeuroPsychoEconomics Conference

Visual attention is a key component in consumers’ decision-making processes and buying behavior. While shopping, we need to identify, observe, and visually scan different products to eventually select the object that we prefer. External cues of a p

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https://research.tilburguniversity.edu/en/publications/d306e8a7-4765-47d7-a00f-6c683e0ab04f

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Corrigendum: Picking your brains: where and how neuroscience tools can enhance marketing research.

Autor: Alvino L; Center for Marketing and Supply Chain Management, Nyenrode Business University, Breuklen, Netherlands., Pavone L; Neuromed, Mediterranean Neurological Institute, Isernia, Italy., Abhishta A; Hightech Business and Entrepreneurship Group (HBE), University of Twente, Enschede, Netherlands., Robben H; Center for Marketing and Supply Chain Management, Nyenrode Business University, Breuklen, Netherlands.

Publikováno v: Frontiers in neuroscience [Front Neurosci] 2024 May 16; Vol. 18, pp. 1426471. Date of Electronic Publication: 2024 May 16 (Print Publication: 2024).