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of 77
pro vyhledávání: '"Alvin J. Silk"'
Publikováno v:
Marketing Science. 40:946-963
In 1956, a group of trade associations representing publishers and independent advertising agencies signed a consent decree aimed at ending a set of trade practices that for half a century effectively precluded advertisers from owning and operating i
Autor:
Alvin J. Silk, Ernst R. Berndt
Publikováno v:
Foundations and Trends® in Marketing. 15:1-85
Aggregate Advertising Expenditure in the U.S. Economy: Measurement and Growth Issues in the Digital Era
Autor:
Ernst R. Berndt, Alvin J. Silk
The two components of the advertising industry – the creative sector that develops and produces messages, and the communications sector that transmits messages via various media – have each been greatly affected by advances in creative design and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::619a71af75c8559f64fe7da90879fddc
https://doi.org/10.3386/w28161
https://doi.org/10.3386/w28161
Autor:
Alvin J. Silk, Ernst R. Berndt
Publikováno v:
SSRN Electronic Journal.
Autor:
Alvin J. Silk, Ernst R. Berndt
AGGREGATE ADVERTISING EXPENDITURE IN THE U.S. ECONOMY provides evidence that over the period 2000 through 2018 nominal aggregate advertising spending in the U.S. as a share of nominal GDP has been falling. The elasticity of advertising with respect t
Autor:
Alvin J. Silk, Charles King
Publikováno v:
Journal of Current Issues & Research in Advertising. 34:166-193
We analyze changes in concentration levels in the U.S. advertising and marketing services industry using data from the U.S. Census Bureau's quinquennial Economic Census and the Service Annual Survey. These data, heretofore largely ignored, allow us t
Autor:
Alvin J. Silk
Publikováno v:
Foundations and Trends® in Marketing. 6:1-61
Autor:
Alvin J. Silk, Marta M. Stiglin
This paper provides an update on the current state of in-house agencies. Whereas traditional consideration of internalizing advertising services was framed as a binary choice of build or buy, today’s advertisers frequently pursue hybrid policies of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::91d856daa71c73f920c98a9cf2ff3f3a
http://www.hbs.edu/faculty/pages/download.aspx?name=15-093.pdf
http://www.hbs.edu/faculty/pages/download.aspx?name=15-093.pdf
Autor:
Sandra Feibelmann, Joel S. Weissman, David Blumenthal, Alvin J. Silk, Robert Leitman, Kinga Zapert, Michael Newman
Publikováno v:
Health Affairs. 23:W4-219
We surveyed a national sample of 643 physicians on events associated with visits during which patients discussed an advertised drug. Physicians perceived improved communication and educat...