Zobrazeno 1 - 8
of 8
pro vyhledávání: '"Altante Désirée Biboum"'
Autor:
James Danowski, Aaron van Klyton, Tai-Quan Winson Peng, Siyuan Ma, Raphaël Nkakleu, Altante Désirée Biboum
Publikováno v:
Quality & Quantity.
Publikováno v:
Journal of African Business. 21:338-354
This paper investigates how owners/managers of service small and medium enterprises (SME) leverage on social networks to develop and implement successful marketing strategies. Adopting an entrepren...
Publikováno v:
Journal of African Business. 20:242-258
This article seeks to contribute to the institutional perspective of the governance of strategic intercompany alliances in Africa, through examination and analysis of a typology of informal African...
Publikováno v:
Advances in Theory and Practice of Emerging Markets ISBN: 9783030705374
A theoretical framework is proposed to explain why petroleum marketers adopt three major contractual forms in Cameroon, namely company-owned and company-operated (COCO) outlets, company-owned and dealer-operated (CODO) outlets, and dealer-owned and d
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a6cf4bd02f960f7ad10c039ea373195c
https://doi.org/10.1007/978-3-030-70538-1_7
https://doi.org/10.1007/978-3-030-70538-1_7
Publikováno v:
Contemporary Issues and Prospects in Business Development in Africa ISBN: 9780429331961
Contemporary Issues and Prospects in Business Development in Africa
Contemporary Issues and Prospects in Business Development in Africa
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b4cad075449daccd482a51168cbee15a
https://doi.org/10.4324/9780429331961-7
https://doi.org/10.4324/9780429331961-7
Publikováno v:
Journal of African Business. 15:75-84
The authors develop a theoretical framework to explain conflict in supplier–retailer relationships. In addition to traditional influence strategy variables, the framework links conflict to retailer dependence and supplier formalization. The framewo