Výsledky vyhledávání - "Almousa, Moudi O."

Akademický článek

Differential effects of macro and micro country images by product category and by country among Saudi consumers

Autor: Jin, Byoungho, Almousa, Moudi O., Yang, Heesoon, Kim, Naeun

Publikováno v: Management Decision, 2018, Vol. 56, Issue 8, pp. 1663-1681.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/MD-10-2016-0751

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Periodical

Retailing amid regulation and religion: The unique cultural challenges and opportunities facing market ventures in Saudi Arabia

Autor: Jin, Byoungho, Almousa, Moudi O., Kim, Naeun

Publikováno v: Journal of Cultural Marketing Strategy; March 2018, Vol. 3 Issue: 1 p70-81, 12p

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