Combinar marketing de experiência com marketing de influência pode conduzir a um aumento do brand awareness digital?

Autor: Almeida e Souza, Carolina, Costa e Silva, Susana, Shimabukuro Sandes, Fabio

Publikováno v: Internext-International Business and Management Review ; Vol. 17 No. 3 (2022): Setembro-Dezembro
Internext; v. 17 n. 3 (2022): Setembro-Dezembro

Objective: This work aimed to discuss how the combined strategy of experiential marketing and influence marketing can lead to an increase in a brand's digital brand awareness. By combining elements of experience marketing with the dissemination throu

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=issn19804865::028ce8a573aeb9a91f75ca3267213d56
https://internext.espm.br/internext/article/view/671