Zobrazeno 1 - 10
of 22
pro vyhledávání: '"Almeida, Marcos Inácio Severo de"'
Publikováno v:
RAUSP Management Journal, 2023, Vol. 58, Issue 3, pp. 249-255.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/RAUSP-07-2023-273
Publikováno v:
Repositório Institucional da UnBUniversidade de BrasíliaUNB.
Tese (doutorado)—Universidade de Brasília, Programa de Pós Graduação em Administração, 2016.
Submitted by Camila Duarte (camiladias@bce.unb.br) on 2016-07-21T15:24:50Z No. of bitstreams: 1 2016_MarcosInacioSeverodeAlmeida.pdf: 2154963 by
Submitted by Camila Duarte (camiladias@bce.unb.br) on 2016-07-21T15:24:50Z No. of bitstreams: 1 2016_MarcosInacioSeverodeAlmeida.pdf: 2154963 by
Externí odkaz:
http://repositorio.unb.br/handle/10482/22703
Publikováno v:
International Journal of Emerging Markets, 2020, Vol. 15, Issue 6, pp. 1265-1286.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJOEM-06-2019-0457
Akademický článek
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IMPORTANT DEADLINES Submission of Full Paper: until November 30th, 2022. Review Process Ends: until April 30th, 2023. Special Issue publication (expected): until July/August, 2023. SPECIAL ISSUE THEME This call for papers focuses on Marketing and con
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::19d5c430ecc152b0435e39db78c080bb
Autor:
Almeida, Marcos Inácio Severo de, Coelho, Ricardo Limongi França, Porto, Rafael Barreiros, Santos, Jhenyfer Aguiar
Publikováno v:
ReMark-Revista Brasileira de Marketing; v. 19, n. 4 (2020): (out./dez.); 738-761
REMark-Revista Brasileira de Marketing
Universidade Nove de Julho (UNINOVE)
instacron:RBM
REMark-Revista Brasileira de Marketing
Universidade Nove de Julho (UNINOVE)
instacron:RBM
Objective: To determine which retail environment and consumer learning history variables influence the fulfillment of purchase plans (intention-purchase correspondence) and purchases of brands with programmed reinforcement levels (utilitarian and inf
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______3056::c1c9159b6f398e2254832fd0a63e4c2a
https://periodicos.uninove.br/remark/article/view/11126
https://periodicos.uninove.br/remark/article/view/11126
Autor:
Almeida, Marcos Inácio Severo de, Costa, Milena, Coelho, Ricardo Limongi França, Scalco, Paulo Roberto
Publikováno v:
Revista Brasileira de Gestão de Negócios, Volume: 18, Issue: 62, Pages: 545-569, Published: DEC 2016
Resumo Objetivo: O objetivo deste artigo é analisar o impacto de diferentes tipos de conteúdo no marketing viral, em uma rede social virtual bastante popular. A pesquisa é fundamentada em estudos recentes que categorizam postagens no Facebook. Met
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______608::f5860c391bab622f57f9614c9d106fbd
http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1806-48922016000400545&lng=en&tlng=en
http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1806-48922016000400545&lng=en&tlng=en