Zobrazeno 1 - 10
of 14
pro vyhledávání: '"Allison R. Johnson"'
Publikováno v:
Journal of Advertising Research. 63:30-42
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d34141c1268c8dfb26264706ba917e37
https://doi.org/10.2501/jar-2022-028
https://doi.org/10.2501/jar-2022-028
Publikováno v:
Journal of Advertising. 52:456-467
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7a6c3e5718e996d1f2a048e52a384848
https://doi.org/10.1080/00913367.2022.2031354
https://doi.org/10.1080/00913367.2022.2031354
Publikováno v:
Journal of the Academy of Marketing Science. 46:725-743
Four experiments investigate consumers’ moral judgments of a firm’s brand reputation when given information about an employee’s non-workplace transgression. To the extent that the employee is perceived to have power in the firm (i.e., control o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d6c6ab697fd511aef6dd24e4bd705c6a
https://doi.org/10.1007/s11747-018-0588-3
https://doi.org/10.1007/s11747-018-0588-3
Publikováno v:
Psychology & Marketing. 33:465-479
In this paper, the authors test a compensation model of interpersonal and marketplace relationships. Guided by an attachment theory perspective, the authors argue that reflecting on or experiencing insecure interpersonal relationships can induce cons
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4ca32be39d735ee128bf06db91479c60
https://doi.org/10.1002/mar.20891
https://doi.org/10.1002/mar.20891
Publikováno v:
Journal of Consumer Research. 38:108-125
This article extends theory around consumer-brand relationship quality by exploring conditions under which such relationships may be transformed into exceptionally negative dispositions toward once-coveted brands. Survey and experimental results indi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3b2067065646079e7a191071f92af386
https://doi.org/10.1086/657924
https://doi.org/10.1086/657924
Autor:
Allison R. Johnson, Valerie S. Folkes
Publikováno v:
Journal of the Academy of Marketing Science. 35:317-328
This research shows that the perceived difficulty of manufacturing a product influences consumers’ perceptions of the firm’s other products. In three experiments (with 152 participants in Study 1, 86 in Study 2, and 91 in Study 3), participants r
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8badb18d3050dcfb1f2395ba6130b07f
https://doi.org/10.1007/s11747-007-0026-4
https://doi.org/10.1007/s11747-007-0026-4
Purpose We examine two conceptualizations of consumer-brand relationships: identification, as identity-based relationships between a consumer and a brand, and the related construct of attachment as a bond based on security and personal history with t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::960b62e3f58598c98bc13142fa536595
https://doi.org/10.1108/s1548-643520150000012006
https://doi.org/10.1108/s1548-643520150000012006
Purpose Brand narratives are created to differentiate brands, and consumers base their assessments of a brand’s authenticity on this narrative. We propose that the default consumer position is to accept a brand’s narrative, and we find that consu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2ab8b993fc038404a05087ba97a55c2d
https://doi.org/10.1108/s1548-643520150000012001
https://doi.org/10.1108/s1548-643520150000012001
Autor:
Matthew Thomson, Allison R. Johnson
Publikováno v:
Psychology and Marketing. 23:711-726
An individual's tendencies in purely personal relationships seem to lead to related tendencies in consumer relationships. The following article presents a study that illustrates how individual differences in personal relationship attachment style can
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4b5bb67b07fd6cb33dc1d9520ae904e4
https://doi.org/10.1002/mar.20125
https://doi.org/10.1002/mar.20125
Autor:
Allison R. Johnson, Valerie S. Folkes
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319118055
This project examines the effect of an employee’s transgression on consumers’ judgments of company morality and reveals the influence of social identity. The moral implications of the employee’s action, for the company and for the customer, inf
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3de4c980db3b8ed8aa799d52b7055c94
https://doi.org/10.1007/978-3-319-11806-2_9
https://doi.org/10.1007/978-3-319-11806-2_9