Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Allison, Neil K."'
A Controlled Field Study of Corrective Advertising Using Multiple Exposures and a Commercial Medium.
Publikováno v:
Journal of Marketing Research (JMR). Aug1980, Vol. 17 Issue 3, p341-348. 8p. 2 Charts.
Autor:
Allison, Neil K.1
Publikováno v:
Journal of Marketing Research (JMR). Nov78, Vol. 15 Issue 4, p565-575. 11p. 6 Charts.
Autor:
Allison, Neil K.1, Mizerski, Richard W.2
Publikováno v:
Advances in Consumer Research. 1981, Vol. 8 Issue 1, p419-422. 4p. 2 Charts.
Publikováno v:
Advances in Consumer Research. 1980, Vol. 7 Issue 1, p604-609. 6p.