Zobrazeno 1 - 10
of 75
pro vyhledávání: '"Allison, Neil K."'
A Controlled Field Study of Corrective Advertising Using Multiple Exposures and a Commercial Medium.
Publikováno v:
Journal of Marketing Research (JMR). Aug1980, Vol. 17 Issue 3, p341-348. 8p. 2 Charts.
Autor:
Allison, Neil K.1
Publikováno v:
Journal of Marketing Research (JMR). Nov78, Vol. 15 Issue 4, p565-575. 11p. 6 Charts.
Autor:
Allison, Neil K.1, Mizerski, Richard W.2
Publikováno v:
Advances in Consumer Research. 1981, Vol. 8 Issue 1, p419-422. 4p. 2 Charts.
Publikováno v:
Advances in Consumer Research. 1980, Vol. 7 Issue 1, p604-609. 6p.
Autor:
Jones, Niusha (AUTHOR) niushajones@boisestate.edu, Kidwell, Blair (AUTHOR), Hamby, Anne (AUTHOR)
Publikováno v:
Journal of Marketing Research (JMR). Apr2024, Vol. 61 Issue 2, p330-348. 19p.
Autor:
Eichinger, Isabel1 (AUTHOR) isabel.eichinger@wu.ac.at, Schreier, Martin2 (AUTHOR) martin.schreier@wu.ac.at, van Osselaer, Stijn M.J.3 (AUTHOR) stijn.vanosselaer@cornell.edu
Publikováno v:
Journal of Marketing. Jul2022, Vol. 86 Issue 4, p1-16. 16p. 1 Diagram, 1 Chart.
Autor:
TAŞKIN, Çağatan1 ctaskin@uludag.edu.tr, RAÇLI, Selin2 selinn502@gmail.com
Publikováno v:
Social Sciences Review of the Faculty of Sciences & Letters University of Uludag / Fen Edebiyat Fakültesi Sosyal Bilimler Dergisi. 2019, Vol. 20 Issue 37, p835-864. 30p.
Autor:
Saravade, Swapnil1 (AUTHOR) swapnil.saravade01@utrgv.edu, Felix, Reto1 (AUTHOR), Fırat, A. Fuat1 (AUTHOR)
Publikováno v:
Journal of Macromarketing. Jun2021, Vol. 41 Issue 2, p284-296. 13p.
Autor:
BALASUBRAMANIAN, SIVA K.1, KAMAKURA, WAGNER A.2
Publikováno v:
Journal of Marketing Research (JMR). Aug1989, Vol. 26 Issue 3, p311-326. 16p. 1 Chart, 8 Graphs.
Autor:
Churchill Jr., Gilbert A.1, Peter, J. Paul2
Publikováno v:
Journal of Marketing Research (JMR). Nov84, Vol. 21 Issue 4, p360-375. 16p. 5 Charts, 1 Graph.