Zobrazeno 1 - 10
of 74
pro vyhledávání: '"Allaway, Arthur W."'
Publikováno v:
In European Journal of Operational Research 1 December 2023 311(2):690-707
Autor:
Allaway, Arthur W.1 (AUTHOR), McCullough, Heath2 (AUTHOR) McCullough@Auburn.edu, Kim, Kyoungmi3 (AUTHOR), McAmis, Gregory4 (AUTHOR)
Publikováno v:
Journal of Marketing Theory & Practice. Winter2024, Vol. 32 Issue 1, p25-42. 18p.
Publikováno v:
Journal of Consumer Marketing, 2016, Vol. 33, Issue 7, pp. 574-584.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JCM-11-2015-1623
Autor:
Kim, Kyoungmi (Kate)1 (AUTHOR) kimkyoun@uwec.edu, Allaway, Arthur W.2 (AUTHOR), D'Souza, Giles2 (AUTHOR)
Publikováno v:
Journal of Marketing Theory & Practice. Winter2020, Vol. 28 Issue 1, p3-25. 23p. 1 Diagram, 8 Charts.
Autor:
Green, Robert T.1, Allaway, Arthur W.2
Publikováno v:
Journal of Marketing. Winter85, Vol. 49 Issue 1, p83-88. 6p.
Autor:
Allaway, Arthur W.1
Publikováno v:
Journal of Marketing Research (JMR). May94, Vol. 31 Issue 2, p317-324. 8p.
Publikováno v:
Journal of Product & Brand Management, 2011, Vol. 20, Issue 5, pp. 343-355.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/10610421111157874
Customer‐based brand equity, equity drivers, and customer loyalty in the supermarket industry
Publikováno v:
Journal of Product & Brand Management, 2011, Vol. 20, Issue 3, pp. 190-204.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/10610421111134923
Publikováno v:
Journal of Marketing Theory and Practice, 2011 Jan 01. 19(1), 109-125.
Externí odkaz:
http://dx.doi.org/10.2753/MTP1069-6679190107
Publikováno v:
European Journal of Marketing, 2006, Vol. 40, Issue 11/12, pp. 1317-1339.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/03090560610702830