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pro vyhledávání: '"Alison Rankin Frost"'
Autor:
Alison Rankin Frost
Publikováno v:
Journal of Communication Management. 4:369-377
Culture is still an issue for organisations both internally and externally, and becoming increasingly complex as markets, customers and employees go ‘global’. Culture is a multidimensional concept: organisations need to negotiate their own corpor
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e8820b2be91ab69ec7b3f769ecd2b1f4
https://doi.org/10.1108/eb023533
https://doi.org/10.1108/eb023533
Autor:
Chris Cooke, Alison Rankin Frost
Publikováno v:
Journal of Brand Management. 7:81-87
The discipline of corporate reputation management is gaining recognition as a vital component of successul business strategy, one whose importance extends throughout the organisation and up to the very top. Many managers, even those at a senior level
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6abd44a889972bbc413499e14daf6236
https://doi.org/10.1057/bm.1999.42
https://doi.org/10.1057/bm.1999.42