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pro vyhledávání: '"Alison Rankin Frost"'
Autor:
Alison Rankin Frost
Publikováno v:
Journal of Communication Management. 4:369-377
Culture is still an issue for organisations both internally and externally, and becoming increasingly complex as markets, customers and employees go ‘global’. Culture is a multidimensional concept: organisations need to negotiate their own corpor
Autor:
Chris Cooke, Alison Rankin Frost
Publikováno v:
Journal of Brand Management. 7:81-87
The discipline of corporate reputation management is gaining recognition as a vital component of successul business strategy, one whose importance extends throughout the organisation and up to the very top. Many managers, even those at a senior level
Autor:
Frost, Alison Rankin, Cooke, Chris
Publikováno v:
Communication World. Feb/Mar99, Vol. 16 Issue 3, p22. 3p.
Formerly published by Chicago Business Press, now published by Sage Business & Society integrates business and society into organizational strategies to showcase social responsibility as an actionable and practical field of interest, grounded in soun
Autor:
Orrick, Dwayne W.
The recruitment and selection of exceptional personnel are critical to a police department achieving its mission; however, agencies nationwide are experiencing difficulty finding and retaining qualified officers. This book provides a systematic appro
Autor:
Tamara Gillis
The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on organizational s
Autor:
Simon Barrow, Richard Mosley
Levels of'employer brand awareness'are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles