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Publikováno v:
Public Relations Review. 44:741-751
This study explores how online publics are engaging with organizations by creating and sharing brand-related content online, outside corporate-controlled communication environments. This research employs a quantitative content analysis of memes share
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3b7e3a6a5cce82f56f43f78640dfa629
https://doi.org/10.1016/j.pubrev.2018.06.004
https://doi.org/10.1016/j.pubrev.2018.06.004
