Zobrazeno 1 - 8
of 8
pro vyhledávání: '"Aliosha Alexandrov"'
Publikováno v:
Review of Managerial Science. 17:1615-1643
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c4ca2427713b486c43ae1654984ff8ba
https://doi.org/10.1007/s11846-022-00566-0
https://doi.org/10.1007/s11846-022-00566-0
Publikováno v:
Electronic Journal of Business Research Methods. 20:pp75-88
Network analysis of Word of Mouth (WOM) examines how customers exchange opinions within their social networks. Compared to standard survey questions, which typically measure the likelihood to recommend, the network approach provides more metrics (e.g
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::caa6f3c035a4e0f82ac836a8147bce81
https://doi.org/10.34190/ejbrm.20.2.2299
https://doi.org/10.34190/ejbrm.20.2.2299
Publikováno v:
Journal of Services Marketing, 2013, Vol. 27, Issue 2, pp. 118-129.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/08876041311309243
Publikováno v:
Place Branding and Public Diplomacy. 13:205-222
This research examines private sector stakeholders’ views on city brand architectures and overall strategic city brand management. It is carried out with survey research in two cities, one in the United States and one in Germany. The research tests
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::582b1c73d37e01547765ead83179e905
https://doi.org/10.1057/s41254-016-0032-8
https://doi.org/10.1057/s41254-016-0032-8
Autor:
Sampathkumar Ranganathan, Aliosha Alexandrov, Katrina Savitskie, Sandipan Sen, Vivek Nagarajan
Publikováno v:
Asia Pacific Journal of Marketing and Logistics. 25:784-802
Purpose – The purpose of this paper is to investigate the relationship between environmental uncertainty, information quality, and proactive logistics practices on supply chain flexibility. Design/methodology/approach – A survey of 75 Indian smal
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ff667274f097d45e21da0c5464ca3159
https://doi.org/10.1108/apjml-09-2011-0065
https://doi.org/10.1108/apjml-09-2011-0065
Publikováno v:
Journal of Services Marketing. 27:118-129
Purpose – The purpose of this study is twofold. First, it aims to provide a review of the Net Promoter© Index (NPI), the evidence of its ability to predict financial performance, and the evidence of its superiority to other voice of customer metri
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3ad49b994157f66c075bb7a595ca7fc6
https://doi.org/10.1108/08876041311309243
https://doi.org/10.1108/08876041311309243
Publikováno v:
Journal of the Academy of Marketing Science. 41:531-546
We examine social- and self-motives as drivers of Word of Mouth (WOM). The main proposition is that the transmitter expects to gain personal and social benefits from sharing his opinion about a brand. The gains are in the form of expected satisfactio
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cbaa89ca34d3cb4844f8faf24b7d7654
https://doi.org/10.1007/s11747-012-0323-4
https://doi.org/10.1007/s11747-012-0323-4
Publikováno v:
Journal of Service Research. 9:356-371
This study develops and tests a turnover intentions model, which examines the effects of frontline employees' perceptions of management concern for employees and customers on turnover intentions, mediated by job satisfaction and affective organizatio
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fe199f16a3d3842835ac084d5a45131f
https://doi.org/10.1177/1094670507299378
https://doi.org/10.1177/1094670507299378