Does banner advertising still capture attention? An eye-tracking study

Autor: Aline Simonetti, Enrique Bigne

Publikováno v: Spanish Journal of Marketing-ESIC, Vol 28, Iss 1, Pp 3-20 (2024)

Purpose – The purpose of this study is to investigate how much visual attention is given to banner ads embedded in Web page content dependent on whether the user’s task is goal- or not goal-oriented, as well as the interplay between attention, ba

Externí odkaz: https://doaj.org/article/62350ba875bf4a5593fda05f3164513a

EEG theta and N400 responses to congruent versus incongruent brand logos

Autor: Hossein Dini, Aline Simonetti, Enrique Bigne, Luis Emilio Bruni

Publikováno v: Scientific Reports, Vol 12, Iss 1, Pp 1-11 (2022)

Abstract Neuroimaging and behavioral studies have shown that brands convey meaning to consumers. To investigate the immediate reactions of the brain to brand logos, followed either by congruent or incongruent pictorial brand-related cues, can deepen

Externí odkaz: https://doaj.org/article/df385bfd59824a508ad65c7dd349ad3f

Interaction between extrinsic and intrinsic online review cues: perspectives from cue utilization theory

Autor: Shobhit Kakaria, Aline Simonetti, Enrique Bigne

Publikováno v: Kakaria, S., Simonetti, A. & Bigne, E. Interaction between extrinsic and intrinsic online review cues: perspectives from cue utilization theory. Electron Commer Res (2023).
Electronic Commerce Research

We examine the interaction effects of linguistic style and verification of online reviews in terms of their valence on purchase intention for search and experiential products. We adopt the cue utilization framework to examine the interplay between th

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::811c260d9f327177aa091a8553439714
https://zenodo.org/record/7516676

Narrative Cognition in Mixed Reality Systems: Towards an Empirical Framework

Autor: Hossein Dini, Aline Simonetti, Luis Emilio Bruni

Publikováno v: Lecture Notes in Computer Science ISBN: 9783030775988
HCI (9)
Bruni, L E, Dini, H & Simonetti, A 2021, Narrative Cognition in Mixed Reality Systems: Towards an Empirical Framework . in J Y C Chen & G Fragomeni (eds), Virtual, Augmented and Mixed Reality : 13th International Conference, VAMR 2021, Held as Part of the 23rd HCI International Conference, HCII 2021, Virtual Event, July 24–29, 2021, Proceedings . vol. 12770, Springer, Lecture Notes in Computer Science (LNCS), pp. 3-17, 23rd International Conference on Human-Computer Interaction, 24/07/2021 . https://doi.org/10.1007/978-3-030-77599-5_1

Paper presented at the HCI 2021 conference. Abstract. In this paper, we propose an interdisciplinary theoretical and empirical framework to investigate the particular faculties related to human “narrative cog-nition”, in general, and in relation

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d3f0a793e71fc0aebfe79ef928294395
https://doi.org/10.1007/978-3-030-77599-5_1

Perceived Usefulness of e-WOM Attributes on Buyer’s Choice

Autor: Enrique Bigné, Shobhit Kakaria, Aline Simonetti

Publikováno v: Communications in Computer and Information Science ISBN: 9783030606992
HCI (48)

Online reviews are a prevalent practice in the digital space to disseminate and acquire information about products and services which has immense effects on consumers’ decision making. The study aims to measure the direct and the interaction effect

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::a4ed14778816943205e4a6af0965104f
https://doi.org/10.1007/978-3-030-60700-5_50