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pro vyhledávání: '"Alina Wheeler"'
Autor:
Alina Wheeler, Rob Meyerson
Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It's harder than ever to be the brand of choice—in many markets, technology has lowered barriers to entry, increasing competition. Everythi
Autor:
Larry Tye, Alina Wheeler
Publikováno v:
Communication Management Review
Volume 03
Issue 02
Volume 03
Issue 02
Autor:
Alina Wheeler
Designing Brand Identity Design/Business Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From researc
Autor:
Alina Wheeler
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and govern